Figma
VerifiedThe industry-standard UI and UX design tool for product teams — design, prototype, and collaborate in the browser.
Freemium
$15/mo
No free trial
All company sizes
Apr 2026
What is Figma?
Figma is the most widely used UI and UX design tool, used by product designers at companies including Airbnb, Uber, Spotify, and Twitter. It enables collaborative design in the browser — multiple designers can work on the same file simultaneously, like Google Docs for design. Figma covers UI design, prototyping, design systems, component libraries, developer handoff, and FigJam (a collaborative whiteboard). Figma AI can generate designs, rename layers, and assist with repetitive design tasks. With 4 million+ users and a dominant position in product design, Figma has largely replaced Sketch as the industry standard tool.
Pricing
freemium
$15/month
Free for up to 3 projects. Professional from $15/editor/month.
Pricing may have changed. Always verify on the vendor's website.
Who is Figma best for?
Popular in these industries:
Pros & Cons
Pros
- Industry standard for UI/UX design
- Real-time collaboration — multiple editors
- FigJam whiteboard included
- Strong design system and component support
- Developer handoff built in
Cons
- Can be slow on complex files
- Free plan limited to 3 projects
- Desktop app requires internet connection
- Learning curve for non-designers
Frequently Asked Questions
- Is Figma free?
- Figma offers a free tier with limited features. Paid plans start at $15/month for more advanced functionality.
- What is Figma used for?
- The industry-standard UI and UX design tool for product teams — design, prototype, and collaborate in the browser.