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Best CRM Software

13 toolsUpdated April 2026

Comparing 13 CRM tools. Customer relationship management software for teams of all sizes Each tool has been evaluated on pricing, features, integrations, and verified user ratings.

The CRM market includes tools at every price point — from genuinely free plans to enterprise contracts. Use the filters below to narrow by pricing model, free trial availability, and company size focus. Sorted by user rating by default. Switch to "Newest" to find recently added tools.

13 tools

Pipedrive logo

Pipedrive

A sales-focused CRM built to help small and mid-size teams close more deals with less admin.

Subscription
From $14/moFree trial
HubSpot CRM logo

HubSpot CRM

The all-in-one CRM platform for marketing, sales, and customer service teams of every size.

Freemium
From $15/moFree trial
monday.com logo

monday.com

Flexible work management platform for planning, tracking, and collaborating on any project or workflow.

Freemium
From $9/moFree trial
ActiveCampaign logo

ActiveCampaign

Advanced email marketing and CRM automation platform for businesses serious about customer experience.

Subscription
From $15/moFree trial
Salesforce logo

Salesforce

The world's #1 CRM platform — the enterprise standard for sales, service, and marketing automation.

Subscription
From $25/moFree trial
folk CRM logo

folk CRM

Lightweight CRM built for relationship-driven teams — agencies, investors, sales, and recruiters.

Freemium
From $20/moFree trial
Zoho CRM logo

Zoho CRM

Feature-rich CRM for small and mid-size businesses at a fraction of Salesforce's cost.

Freemium
From $14/moFree trial
Brevo logo

Brevo

All-in-one marketing platform with email, SMS, WhatsApp, and CRM — the leading Mailchimp alternative in Europe.

Freemium
From $25/mo
Freshsales logo

Freshsales

AI-powered CRM by Freshworks with built-in phone, email, and chat for sales teams.

Freemium
From $15/moFree trial
Close CRM logo

Close CRM

A CRM built for inside sales teams with calling, SMS, and email all in one inbox.

Subscription
From $49/moFree trial
Keap logo

Keap

CRM and marketing automation platform for small businesses — formerly Infusionsoft.

Subscription
From $299/moFree trial
Sprout Social logo

Sprout Social

Enterprise social media management platform with deep analytics, social listening, and CRM integration.

Subscription
From $249/moFree trial
ClearCRM logo

ClearCRM

Simple, affordable CRM for small businesses that need contact management without the complexity.

Subscription
From $15/moFree trial

Frequently Asked Questions

What is CRM software?
Customer relationship management software for teams of all sizes
How many CRM tools are listed here?
We currently list 13 CRM tools. The list is updated regularly as we verify pricing data and add new entrants to the market.
Are there free CRM tools?
Yes. Several tools in the CRM category offer a free plan or an open-source version. Use the "Free" pricing filter on this page to see only tools with a free tier. Note that free plans often have usage limits or fewer features than paid plans.
What features should I look for in CRM software?
Key features to evaluate include API Access, Workflow Automation, Zapier Integration, and more. Use our feature filter to find tools that include specific capabilities you need.
How do I choose the best CRM tool?
Start by identifying your team size and budget. Filter by pricing model (free, freemium, or subscription) and check whether the tool offers a free trial. Read the pros and cons on each tool's detail page, and use our comparison feature to put two tools side-by-side before deciding.

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