Brevo
VerifiedAll-in-one marketing platform with email, SMS, WhatsApp, and CRM — the leading Mailchimp alternative in Europe.
Freemium
$25/mo
No free trial
SMBs (50–500)
Apr 2026
What is Brevo?
Brevo (formerly Sendinblue) is a fast-growing all-in-one marketing platform particularly popular in Europe, where it is the leading Mailchimp alternative. It combines email marketing, SMS, WhatsApp messaging, live chat, CRM, landing pages, and marketing automation in one platform. Brevo's pricing model is based on email sends rather than contact list size, making it significantly more cost-effective for businesses with large lists but moderate send volumes. The free plan allows 300 emails per day to unlimited contacts — one of the most generous free tiers available.
Key Features
Pricing
freemium
$25/month
Free for 300 emails/day to unlimited contacts. Starter from $25/month.
Pricing may have changed. Always verify on the vendor's website.
Who is Brevo best for?
Best for
Brevo is designed for small to medium-sized businesses.
Popular in these industries:
Pros & Cons
Pros
- Priced on sends not contacts — cost-effective for large lists
- Free plan: 300 emails/day to unlimited contacts
- Email SMS WhatsApp and CRM in one platform
- GDPR-focused — popular in Europe
- Strong transactional email capabilities
Cons
- Daily send limit on free plan
- Automation less powerful than ActiveCampaign
- Template library smaller than Mailchimp
- WhatsApp and some channels on higher plans
Frequently Asked Questions
- Is Brevo free?
- Brevo offers a free tier with limited features. Paid plans start at $25/month for more advanced functionality.
- What is Brevo used for?
- All-in-one marketing platform with email, SMS, WhatsApp, and CRM — the leading Mailchimp alternative in Europe.
- Who is Brevo best for?
- Brevo is primarily designed for small and medium-sized businesses.
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