Brevo vs Omnisend2026
Brevo
Email Marketing
All-in-one marketing platform with email, SMS, WhatsApp, and CRM — the leading Mailchimp alternative in Europe.
Omnisend
Email Marketing
Email and SMS marketing automation platform built specifically for e-commerce brands.
Our Verdict
Omnisend is the more affordable option with a free tier.
Choose Brevo if…
teams at the small to mid-sized businesses stage
Choose Omnisend if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Brevo | Omnisend |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | $16/mo |
| Free tier | ||
| Free trial | ||
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 10 | 9 |
| Company | ||
| Founded | 2012 | 2014 |
| Verified listing | ||
Pricing
Brevo
FreemiumOmnisend
FreemiumBrevo
$25/moOmnisend
$16/moBrevo
Omnisend
Brevo
Omnisend
Ratings & Reviews
Brevo
No reviews yetOmnisend
No reviews yetFeatures & Capabilities
Brevo
small to mid-sized businessesOmnisend
small to mid-sized businessesBrevo
10Omnisend
9Company
Brevo
2012Omnisend
2014Brevo
Omnisend
Key Differences
Brevo
$25/mo
Omnisend
✓$16/mo
Brevo is best for…
Strengths
- Priced on sends not contacts — cost-effective for large lists
- Free plan: 300 emails/day to unlimited contacts
- Email SMS WhatsApp and CRM in one platform
- GDPR-focused — popular in Europe
Omnisend is best for…
Strengths
- Built for e-commerce
- Pre-built automation workflows
- SMS plus email plus push in one platform
- Native Shopify integration
Pricing Comparison
Brevo
From $25/mo
Free for 300 emails/day to unlimited contacts. Starter from $25/month.
Omnisend
From $16/mo
Free for up to 250 contacts. Standard from $16/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Brevo
- Live Chat
- Landing Pages
- Contact Management
Both tools
- Email Marketing
- SMS Marketing
- Marketing Automation
- Email Templates
- List Segmentation
- Transactional Email
- API Access
Only in Omnisend
- Push Notifications
- Abandoned Cart Recovery
Frequently Asked Questions
- What is the main difference between Brevo and Omnisend?
- Omnisend is the more affordable option with a free tier. Choose Brevo if you need it for teams at the small to mid-sized businesses stage. Choose Omnisend if you need it for teams at the small to mid-sized businesses stage.
- Is Brevo cheaper than Omnisend?
- Omnisend is cheaper at From $16/mo vs From $25/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Brevo to Omnisend?
- Yes — most teams can migrate from Brevo to Omnisend with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.