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ActiveCampaign

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Email MarketingMarketing AutomationCRM

Advanced email marketing and CRM automation platform for businesses serious about customer experience.

Visit ActiveCampaignSubscription· from $15/mo14-day free trialCompare →
Pricing

Subscription

Starting price

$15/mo

Free trial

14-day trial

Best for

SMBs (50–500)

Data verified

Apr 2026

What is ActiveCampaign?

ActiveCampaign is widely considered the most powerful marketing automation platform in its price range. It combines email marketing, CRM, and automation in one. Its visual automation builder lets you create complex behaviour-triggered workflows without coding. Used by 185,000+ businesses in 170+ countries. The top upgrade choice for businesses that have outgrown Mailchimp.

Key Features

Pricing

subscription

$15/month

14-day free trial

Starter plan from $15/month for 1,000 contacts.

See current pricing on ActiveCampaign

Pricing may have changed. Always verify on the vendor's website.

Who is ActiveCampaign best for?

Best for

ActiveCampaign is designed for small to medium-sized businesses.

Pros & Cons

Pros

  • Most powerful automation in its price class
  • Built-in CRM included
  • Predictive sending and content
  • Excellent segmentation
  • Thousands of integrations

Cons

  • Steeper learning curve
  • No free plan
  • Gets expensive for large lists
  • Can overwhelm beginners

Frequently Asked Questions

Does ActiveCampaign offer a free trial?
Yes, ActiveCampaign offers a 14-day free trial. No credit card required in most cases.
What is ActiveCampaign used for?
Advanced email marketing and CRM automation platform for businesses serious about customer experience.
Who is ActiveCampaign best for?
ActiveCampaign is primarily designed for small and medium-sized businesses.

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