Software Tools with A/B Testing
7 software tools include an A/B Testing. Compare them by pricing, ratings, and integrations — all in one place.
Test different versions of emails, pages, or campaigns to optimise performance.
Last updated April 2026
7 tools
HubSpot CRM
The all-in-one CRM platform for marketing, sales, and customer service teams of every size.
Mailchimp
The world's most popular email marketing platform with automation, landing pages, and a website builder.
ActiveCampaign
Advanced email marketing and CRM automation platform for businesses serious about customer experience.
Klaviyo
The e-commerce email and SMS marketing platform used by 150,000+ Shopify and DTC brands.
GetResponse
All-in-one email marketing with landing pages, webinars, and automation in one platform.
Campaigner
Email marketing platform with advanced segmentation, automation workflows, and A/B testing.
Crazy Egg
Website optimisation platform with heatmaps, A/B testing, and traffic analysis tools.
Frequently Asked Questions
- What is A/B Testing?
- Test different versions of emails, pages, or campaigns to optimise performance.
- How many tools include A/B Testing?
- We currently list 7 tools with A/B Testing. This list is verified and updated regularly. New tools are added as we index them, and tools that remove the feature are removed from this page.
- Are there free tools with A/B Testing?
- Yes — some tools that include A/B Testing offer a free plan or open-source version. Use the "Free" filter on this page to see only free or freemium options. Note that A/B Testing may be locked to paid tiers in some tools; check the pricing section on each tool's detail page.
- Which types of software typically include A/B Testing?
- A/B Testing is most commonly found in Marketing Automation, Email Marketing, Web Hosting software. Some tools in adjacent categories also include it as a secondary feature. Browse the related categories section on this page to explore tools by product type.
- How do I choose the best tool with A/B Testing?
- Start with pricing — filter by Free, Freemium, or Subscription to match your budget. Then check the implementation: some tools offer A/B Testing natively, others only via third-party integrations like Zapier. Read the pros and cons on each tool's detail page, and use our comparison feature to put two options side-by-side before deciding.
About A/B Testing
A/B Testing is commonly found in Marketing Automation, Email Marketing, Web Hosting and 2 more tools. Use the sort and filter controls below to narrow by pricing model or team size.