HubSpot CRM vs Mailchimp2026
HubSpot CRM
CRM
The all-in-one CRM platform for marketing, sales, and customer service teams of every size.
Mailchimp
Email Marketing
The world's most popular email marketing platform with automation, landing pages, and a website builder.
Our Verdict
Mailchimp is the more affordable option with a free tier.
Choose Mailchimp if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | HubSpot CRM | Mailchimp |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Starting price | $15/mo | $13/mo |
| Free tier | ||
| Free trial | 14 days | |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | teams of all sizes | small to mid-sized businesses |
| Tracked features | 19 | 11 |
| Company | ||
| Founded | 2006 | 2001 |
| Verified listing | ||
Pricing
HubSpot CRM
FreemiumMailchimp
FreemiumHubSpot CRM
$15/moMailchimp
$13/moHubSpot CRM
Mailchimp
HubSpot CRM
14 daysMailchimp
Ratings & Reviews
HubSpot CRM
No reviews yetMailchimp
No reviews yetFeatures & Capabilities
HubSpot CRM
teams of all sizesMailchimp
small to mid-sized businessesHubSpot CRM
19Mailchimp
11Company
HubSpot CRM
2006Mailchimp
2001HubSpot CRM
Mailchimp
Key Differences
HubSpot CRM
$15/mo
Mailchimp
✓$13/mo
HubSpot CRM
14 days✓
Mailchimp
Not available
HubSpot CRM
19 tracked features✓
Mailchimp
11 tracked features
HubSpot CRM is best for…
Strengths
- Free CRM with unlimited contacts
- Excellent email marketing and automation
- Huge integration ecosystem
- Strong reporting and dashboards
Mailchimp is best for…
Strengths
- Very easy for beginners
- Generous free plan
- Huge template library
- Strong e-commerce integrations
Pricing Comparison
HubSpot CRM
From $15/mo
Free CRM forever. Paid hubs from $15/seat/month.
Mailchimp
From $13/mo
Free for up to 500 contacts. Essentials from $13/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in HubSpot CRM
- Contact Management
- Pipeline Management
- Lead Scoring
- Email Sequences
- Live Chat
- Ticketing System
- Knowledge Base
- Workflow Automation
Both tools
- Email Marketing
- Email Templates
- A/B Testing
- List Segmentation
- Landing Pages
- Marketing Automation
- API Access
- Zapier Integration
Only in Mailchimp
- Pop-ups & Forms
- Transactional Email
- Social Scheduling
Alternatives & More Comparisons
Alternatives to HubSpot CRM
Alternatives to Mailchimp
Frequently Asked Questions
- What is the main difference between HubSpot CRM and Mailchimp?
- Mailchimp is the more affordable option with a free tier.
- Is HubSpot CRM cheaper than Mailchimp?
- Mailchimp is cheaper at From $13/mo vs From $15/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from HubSpot CRM to Mailchimp?
- Yes — most teams can migrate from HubSpot CRM to Mailchimp with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.
- Does HubSpot CRM or Mailchimp offer a free trial?
- HubSpot CRM offers a free trial of 14 days. Mailchimp does not currently offer a free trial — check their pricing page for any trial promotions.
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