HubSpot CRM vs Keap2026
HubSpot CRM
CRM
The all-in-one CRM platform for marketing, sales, and customer service teams of every size.
Keap
CRM
CRM and marketing automation platform for small businesses — formerly Infusionsoft.
Our Verdict
HubSpot CRM has the pricing advantage with a free tier.
Choose HubSpot CRM if…
budget-conscious buyers who want to start for free or at lower cost
Choose Keap if…
teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | HubSpot CRM | Keap |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Starting price | $15/mo | $299/mo |
| Free tier | ||
| Free trial | 14 days | 14 days |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | teams of all sizes | small to mid-sized businesses |
| Tracked features | 19 | 9 |
| Company | ||
| Founded | 2006 | 2001 |
| Verified listing | ||
Pricing
HubSpot CRM
FreemiumKeap
SubscriptionHubSpot CRM
$15/moKeap
$299/moHubSpot CRM
Keap
HubSpot CRM
14 daysKeap
14 daysRatings & Reviews
HubSpot CRM
No reviews yetKeap
No reviews yetFeatures & Capabilities
HubSpot CRM
teams of all sizesKeap
small to mid-sized businessesHubSpot CRM
19Keap
9Company
HubSpot CRM
2006Keap
2001HubSpot CRM
Keap
Key Differences
HubSpot CRM
Freemium✓
Keap
Subscription
HubSpot CRM
$15/mo✓
Keap
$299/mo
HubSpot CRM
19 tracked features✓
Keap
9 tracked features
HubSpot CRM is best for…
Strengths
- Free CRM with unlimited contacts
- Excellent email marketing and automation
- Huge integration ecosystem
- Strong reporting and dashboards
Keap is best for…
Strengths
- Powerful marketing automation for service businesses
- CRM email invoicing and payments in one
- Long-standing platform with large community
- Good for complex nurture sequences
Pricing Comparison
HubSpot CRM
From $15/mo
Free CRM forever. Paid hubs from $15/seat/month.
Keap
From $299/mo
Pro plan from $299/month for 2 users and 1,500 contacts.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in HubSpot CRM
- Lead Scoring
- Live Chat
- Ticketing System
- Knowledge Base
- Dashboard & Reporting
- Email Templates
- A/B Testing
- List Segmentation
Both tools
- Contact Management
- Pipeline Management
- Email Sequences
- Email Marketing
- Marketing Automation
- Landing Pages
- Workflow Automation
Only in Keap
- Invoicing
- Payment Processing
Alternatives & More Comparisons
Alternatives to HubSpot CRM
Alternatives to Keap
Frequently Asked Questions
- What is the main difference between HubSpot CRM and Keap?
- HubSpot CRM has the pricing advantage with a free tier. Choose HubSpot CRM if you need it for budget-conscious buyers who want to start for free or at lower cost. Choose Keap if you need it for teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it.
- Is HubSpot CRM cheaper than Keap?
- HubSpot CRM is cheaper at From $15/mo vs From $299/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from HubSpot CRM to Keap?
- Yes — most teams can migrate from HubSpot CRM to Keap with a data export/import process. Check whether both tools support CSV or API data export before starting. Keap offers a free trial, so you can test it before cancelling HubSpot CRM.
- Does HubSpot CRM or Keap offer a free trial?
- Both HubSpot CRM (14 days) and Keap (14 days) offer free trials. Try both before committing.
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