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HubSpot CRM vs Salesforce2026

HubSpot CRM logo

HubSpot CRM

CRM

The all-in-one CRM platform for marketing, sales, and customer service teams of every size.

Pricing:From $15/mo
Free trial:14 days
Verified:Verified listing
VS
Salesforce logo

Salesforce

CRM

The world's #1 CRM platform — the enterprise standard for sales, service, and marketing automation.

Pricing:From $25/mo
Free trial:30 days
Verified:Verified listing

Our Verdict

HubSpot CRM has the pricing advantage with a free tier.

Choose HubSpot CRM if…

budget-conscious buyers who want to start for free or at lower cost

Choose Salesforce if…

teams at the mid-market companies stage and teams that need more power and don't mind paying for it

Side-by-Side Comparison

Green highlight = advantage on that metric.

Pricing

Pricing model

HubSpot CRM

Freemium

Salesforce

Subscription
Starting price

HubSpot CRM

$15/mo

Salesforce

$25/mo
Free tier

HubSpot CRM

Salesforce

Free trial

HubSpot CRM

14 days

Salesforce

30 days

Ratings & Reviews

User rating

HubSpot CRM

No reviews yet

Salesforce

No reviews yet

Features & Capabilities

Best for

HubSpot CRM

teams of all sizes

Salesforce

mid-market companies
Tracked features

HubSpot CRM

19

Salesforce

14

Company

Founded

HubSpot CRM

2006

Salesforce

1999
Verified listing

HubSpot CRM

Salesforce

Key Differences

HubSpot CRM

Freemium✓

Pricing model

Salesforce

Subscription

HubSpot CRM

$15/mo✓

Starting price

Salesforce

$25/mo

HubSpot CRM

19 tracked features✓

Feature breadth

Salesforce

14 tracked features

HubSpot CRM logo

HubSpot CRM is best for…

✓Teams that want to start for free

Strengths

  • Free CRM with unlimited contacts
  • Excellent email marketing and automation
  • Huge integration ecosystem
  • Strong reporting and dashboards
Salesforce logo

Salesforce is best for…

✓Growing mid-market companies

Strengths

  • World's most comprehensive CRM ecosystem
  • 7,000+ AppExchange integrations
  • Einstein AI across all products
  • Scales to any company size

Pricing Comparison

HubSpot CRM logo

HubSpot CRM

From $15/mo

Free CRM forever. Paid hubs from $15/seat/month.

Free tierYes
Free trial14 days
Open sourceNo
View HubSpot CRM pricing ↗
Salesforce logo

Salesforce

From $25/mo

Starter Suite from $25/user/month. Professional from $80/user/month. Billed annually.

Free tierNo
Free trial30 days
Open sourceNo
View Salesforce pricing ↗

Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.

Feature Comparison

Only in HubSpot CRM

  • Email Marketing
  • Marketing Automation
  • Landing Pages
  • Live Chat
  • Ticketing System
  • Knowledge Base
  • Email Templates
  • A/B Testing

Both tools

  • Contact Management
  • Pipeline Management
  • Lead Scoring
  • Email Sequences
  • Workflow Automation
  • Dashboard & Reporting
  • API Access
  • SSO / SAML

Only in Salesforce

  • Sales Forecasting
  • Call Recording
  • AI Writing
  • Approval Workflows

Alternatives & More Comparisons

Frequently Asked Questions

What is the main difference between HubSpot CRM and Salesforce?
HubSpot CRM has the pricing advantage with a free tier. Choose HubSpot CRM if you need it for budget-conscious buyers who want to start for free or at lower cost. Choose Salesforce if you need it for teams at the mid-market companies stage and teams that need more power and don't mind paying for it.
Is HubSpot CRM cheaper than Salesforce?
HubSpot CRM is cheaper at From $15/mo vs From $25/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
Can I switch from HubSpot CRM to Salesforce?
Yes — most teams can migrate from HubSpot CRM to Salesforce with a data export/import process. Check whether both tools support CSV or API data export before starting. Salesforce offers a free trial, so you can test it before cancelling HubSpot CRM.
Does HubSpot CRM or Salesforce offer a free trial?
Both HubSpot CRM (14 days) and Salesforce (30 days) offer free trials. Try both before committing.

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