Best Marketing Automation Software
Comparing 19 Marketing Automation tools. Automate your marketing campaigns, lead nurturing, and customer journeys. Each tool has been evaluated on pricing, features, integrations, and verified user ratings.
The Marketing Automation market includes tools at every price point — from genuinely free plans to enterprise contracts. Use the filters below to narrow by pricing model, free trial availability, and company size focus. Sorted by user rating by default. Switch to "Newest" to find recently added tools.
19 tools
Zapier
No-code automation platform that connects 7,000+ apps and automates repetitive workflows without coding.
Salesforce
The world's #1 CRM platform — the enterprise standard for sales, service, and marketing automation.
ActiveCampaign
Advanced email marketing and CRM automation platform for businesses serious about customer experience.
Klaviyo
The e-commerce email and SMS marketing platform used by 150,000+ Shopify and DTC brands.
HubSpot CRM
The all-in-one CRM platform for marketing, sales, and customer service teams of every size.
Mailchimp
The world's most popular email marketing platform with automation, landing pages, and a website builder.
Brevo
All-in-one marketing platform with email, SMS, WhatsApp, and CRM — the leading Mailchimp alternative in Europe.
Keap
CRM and marketing automation platform for small businesses — formerly Infusionsoft.
Make
Visual no-code automation platform — the most powerful Zapier alternative for complex workflows.
Drip
E-commerce email and SMS marketing automation platform for brands serious about lifecycle marketing.
Kit (ConvertKit)
The email marketing platform built for creators — bloggers, podcasters, YouTubers, and online course sellers.
Intercom
The AI-first customer service platform combining chatbots, live chat, and helpdesk in one.
Constant Contact
One of the most trusted email marketing platforms for small businesses and non-profits.
Zoho CRM
Feature-rich CRM for small and mid-size businesses at a fraction of Salesforce's cost.
Jasper AI
AI writing platform for marketing teams — create on-brand content across campaigns, ads, and social at scale.
GetResponse
All-in-one email marketing with landing pages, webinars, and automation in one platform.
Moosend
Affordable email marketing and automation platform with a generous free plan and landing page builder.
Omnisend
Email and SMS marketing automation platform built specifically for e-commerce brands.
Campaigner
Email marketing platform with advanced segmentation, automation workflows, and A/B testing.
Frequently Asked Questions
- What is Marketing Automation software?
- Automate your marketing campaigns, lead nurturing, and customer journeys.
- How many Marketing Automation tools are listed here?
- We currently list 19 Marketing Automation tools. The list is updated regularly as we verify pricing data and add new entrants to the market.
- Are there free Marketing Automation tools?
- Yes. Several tools in the Marketing Automation category offer a free plan or an open-source version. Use the "Free" pricing filter on this page to see only tools with a free tier. Note that free plans often have usage limits or fewer features than paid plans.
- What features should I look for in Marketing Automation software?
- Key features to evaluate include API Access, Workflow Automation, Zapier Integration, and more. Use our feature filter to find tools that include specific capabilities you need.
- How do I choose the best Marketing Automation tool?
- Start by identifying your team size and budget. Filter by pricing model (free, freemium, or subscription) and check whether the tool offers a free trial. Read the pros and cons on each tool's detail page, and use our comparison feature to put two tools side-by-side before deciding.