HubSpot CRM vs Klaviyo2026
HubSpot CRM
CRM
The all-in-one CRM platform for marketing, sales, and customer service teams of every size.
Klaviyo
Email Marketing
The e-commerce email and SMS marketing platform used by 150,000+ Shopify and DTC brands.
Our Verdict
HubSpot CRM has the pricing advantage with a free tier.
Choose Klaviyo if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | HubSpot CRM | Klaviyo |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Starting price | $15/mo | $20/mo |
| Free tier | ||
| Free trial | 14 days | |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | teams of all sizes | small to mid-sized businesses |
| Tracked features | 19 | 13 |
| Company | ||
| Founded | 2006 | 2012 |
| Verified listing | ||
Pricing
HubSpot CRM
FreemiumKlaviyo
FreemiumHubSpot CRM
$15/moKlaviyo
$20/moHubSpot CRM
Klaviyo
HubSpot CRM
14 daysKlaviyo
Ratings & Reviews
HubSpot CRM
No reviews yetKlaviyo
No reviews yetFeatures & Capabilities
HubSpot CRM
teams of all sizesKlaviyo
small to mid-sized businessesHubSpot CRM
19Klaviyo
13Company
HubSpot CRM
2006Klaviyo
2012HubSpot CRM
Klaviyo
Key Differences
HubSpot CRM
$15/mo✓
Klaviyo
$20/mo
HubSpot CRM
14 days✓
Klaviyo
Not available
HubSpot CRM
19 tracked features✓
Klaviyo
13 tracked features
HubSpot CRM is best for…
Strengths
- Free CRM with unlimited contacts
- Excellent email marketing and automation
- Huge integration ecosystem
- Strong reporting and dashboards
Klaviyo is best for…
Strengths
- Best e-commerce data integration of any email platform
- Pre-built revenue-generating flows
- Predictive analytics for LTV and churn
- Email and SMS in one platform
Pricing Comparison
HubSpot CRM
From $15/mo
Free CRM forever. Paid hubs from $15/seat/month.
Klaviyo
From $20/mo
Free for up to 250 contacts. Email from $20/month for 500 contacts.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in HubSpot CRM
- Contact Management
- Pipeline Management
- Lead Scoring
- Email Sequences
- Landing Pages
- Live Chat
- Ticketing System
- Knowledge Base
Both tools
- Email Marketing
- Marketing Automation
- Email Templates
- A/B Testing
- List Segmentation
- API Access
- Dashboard & Reporting
Only in Klaviyo
- SMS Marketing
- Abandoned Cart Recovery
- Drip Campaigns
- Send Time Optimisation
- Transactional Email
- Push Notifications
Frequently Asked Questions
- What is the main difference between HubSpot CRM and Klaviyo?
- HubSpot CRM has the pricing advantage with a free tier.
- Is HubSpot CRM cheaper than Klaviyo?
- HubSpot CRM is cheaper at From $15/mo vs From $20/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from HubSpot CRM to Klaviyo?
- Yes — most teams can migrate from HubSpot CRM to Klaviyo with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.
- Does HubSpot CRM or Klaviyo offer a free trial?
- HubSpot CRM offers a free trial of 14 days. Klaviyo does not currently offer a free trial — check their pricing page for any trial promotions.