Mailchimp
VerifiedThe world's most popular email marketing platform with automation, landing pages, and a website builder.
Freemium
$13/mo
No free trial
SMBs (50–500)
Apr 2026
What is Mailchimp?
Mailchimp is used by over 13 million businesses worldwide. It includes email marketing, marketing automation, landing pages, social media ads, a website builder, and basic CRM. Its drag-and-drop editor, massive template library, and audience segmentation make it the go-to for small businesses and e-commerce brands. The free plan supports 500 contacts and 1,000 monthly emails.
Key Features
Pricing
freemium
$13/month
Free for up to 500 contacts. Essentials from $13/month.
Pricing may have changed. Always verify on the vendor's website.
Who is Mailchimp best for?
Best for
Mailchimp is designed for small to medium-sized businesses.
Popular in these industries:
Pros & Cons
Pros
- Very easy for beginners
- Generous free plan
- Huge template library
- Strong e-commerce integrations
- Excellent deliverability
Cons
- Gets expensive as list grows
- Automation less powerful than ActiveCampaign
- Limited A/B testing on lower plans
- Landing pages are basic
Frequently Asked Questions
- Is Mailchimp free?
- Mailchimp offers a free tier with limited features. Paid plans start at $13/month for more advanced functionality.
- What is Mailchimp used for?
- The world's most popular email marketing platform with automation, landing pages, and a website builder.
- Who is Mailchimp best for?
- Mailchimp is primarily designed for small and medium-sized businesses.
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