AWeber vs Mailchimp2026
AWeber
Email Marketing
Reliable email marketing and automation built for small businesses and content creators.
Mailchimp
Email Marketing
The world's most popular email marketing platform with automation, landing pages, and a website builder.
Our Verdict
AWeber is better suited to freelancers and solo operators, while Mailchimp is designed for small to mid-sized businesses. Mailchimp is the more affordable option with a free tier.
Choose AWeber if…
teams at the freelancers and solo operators stage
Choose Mailchimp if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | AWeber | Mailchimp |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Starting price | $15/mo | $13/mo |
| Free tier | ||
| Free trial | ||
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | freelancers and solo operators | small to mid-sized businesses |
| Tracked features | 7 | 11 |
| Company | ||
| Founded | 1998 | 2001 |
| Verified listing | ||
Pricing
AWeber
FreemiumMailchimp
FreemiumAWeber
$15/moMailchimp
$13/moAWeber
Mailchimp
AWeber
Mailchimp
Ratings & Reviews
AWeber
No reviews yetMailchimp
No reviews yetFeatures & Capabilities
AWeber
freelancers and solo operatorsMailchimp
small to mid-sized businessesAWeber
7Mailchimp
11Company
AWeber
1998Mailchimp
2001AWeber
Mailchimp
Key Differences
AWeber
$15/mo
Mailchimp
✓$13/mo
AWeber
freelancers and solo operators
Mailchimp
small to mid-sized businesses
AWeber
7 tracked features
Mailchimp
✓11 tracked features
AWeber is best for…
Strengths
- Very simple setup
- 700+ email templates
- Free plan up to 500 subscribers
- 24/7 live chat support
Mailchimp is best for…
Strengths
- Very easy for beginners
- Generous free plan
- Huge template library
- Strong e-commerce integrations
Pricing Comparison
AWeber
From $15/mo
Free for up to 500 subscribers. Lite from $15/month.
Mailchimp
From $13/mo
Free for up to 500 contacts. Essentials from $13/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in AWeber
- Drip Campaigns
Both tools
- Email Marketing
- Email Templates
- List Segmentation
- Landing Pages
- Pop-ups & Forms
- API Access
Only in Mailchimp
- A/B Testing
- Marketing Automation
- Transactional Email
- Zapier Integration
- Social Scheduling
Frequently Asked Questions
- What is the main difference between AWeber and Mailchimp?
- AWeber is better suited to freelancers and solo operators, while Mailchimp is designed for small to mid-sized businesses. Mailchimp is the more affordable option with a free tier. Choose AWeber if you need it for teams at the freelancers and solo operators stage. Choose Mailchimp if you need it for teams at the small to mid-sized businesses stage.
- Is AWeber cheaper than Mailchimp?
- Mailchimp is cheaper at From $13/mo vs From $15/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Is AWeber or Mailchimp better for small businesses?
- AWeber is better suited to freelancers and solo operators, while Mailchimp is designed for small to mid-sized businesses. If you're a small team, start with AWeber — you can always migrate as you scale.
- Can I switch from AWeber to Mailchimp?
- Yes — most teams can migrate from AWeber to Mailchimp with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.