Klaviyo
VerifiedThe e-commerce email and SMS marketing platform used by 150,000+ Shopify and DTC brands.
Freemium
$20/mo
No free trial
SMBs (50–500)
Apr 2026
What is Klaviyo?
Klaviyo is the email and SMS marketing platform purpose-built for e-commerce, and the default choice for serious Shopify and DTC brands. It pulls rich customer data directly from your store — purchase history, browsing behaviour, predicted lifetime value, and churn risk — and uses it to send hyper-personalised campaigns and automations. Klaviyo's pre-built flows for welcome series, abandoned cart, browse abandonment, win-back, and post-purchase sequences are more sophisticated than any other e-commerce email platform. Used by 150,000+ businesses including Glossier, ColourPop, and Huckberry. Klaviyo's attribution reporting clearly shows revenue driven per email and flow.
Key Features
Pricing
freemium
$20/month
Free for up to 250 contacts. Email from $20/month for 500 contacts.
Pricing may have changed. Always verify on the vendor's website.
Who is Klaviyo best for?
Best for
Klaviyo is designed for small to medium-sized businesses.
Popular in these industries:
Pros & Cons
Pros
- Best e-commerce data integration of any email platform
- Pre-built revenue-generating flows
- Predictive analytics for LTV and churn
- Email and SMS in one platform
- Revenue attribution reporting
Cons
- More expensive than Mailchimp at scale
- Less suited to non-e-commerce businesses
- Can be complex for beginners
- Pricing jumps significantly at higher contact counts
Klaviyo Alternatives
Mailchimp
Direct alternativeThe world's most popular email marketing platform with automation, landing pages, and a website builder.
GetResponse
Direct alternativeAll-in-one email marketing with landing pages, webinars, and automation in one platform.
MailMunch
Direct alternativeEmail marketing and lead capture with pop-ups, landing pages, and email sequences.
Campaigner
Direct alternativeEmail marketing platform with advanced segmentation, automation workflows, and A/B testing.
Kit (ConvertKit)
Direct alternativeThe email marketing platform built for creators — bloggers, podcasters, YouTubers, and online course sellers.
Constant Contact
Direct alternativeOne of the most trusted email marketing platforms for small businesses and non-profits.
Frequently Asked Questions
- Is Klaviyo free?
- Klaviyo offers a free tier with limited features. Paid plans start at $20/month for more advanced functionality.
- What is Klaviyo used for?
- The e-commerce email and SMS marketing platform used by 150,000+ Shopify and DTC brands.
- Who is Klaviyo best for?
- Klaviyo is primarily designed for small and medium-sized businesses.
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