Klaviyo vs Mailchimp2026
Klaviyo
Email Marketing
The e-commerce email and SMS marketing platform used by 150,000+ Shopify and DTC brands.
Mailchimp
Email Marketing
The world's most popular email marketing platform with automation, landing pages, and a website builder.
Our Verdict
Mailchimp is the more affordable option with a free tier.
Choose Klaviyo if…
teams at the small to mid-sized businesses stage
Choose Mailchimp if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $13/mo |
| Free tier | ||
| Free trial | ||
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Company | ||
| Founded | 2012 | 2001 |
| Verified listing | ||
Pricing
Klaviyo
FreemiumMailchimp
FreemiumKlaviyo
$20/moMailchimp
$13/moKlaviyo
Mailchimp
Klaviyo
Mailchimp
Ratings & Reviews
Klaviyo
No reviews yetMailchimp
No reviews yetFeatures & Capabilities
Klaviyo
small to mid-sized businessesMailchimp
small to mid-sized businessesCompany
Klaviyo
2012Mailchimp
2001Klaviyo
Mailchimp
Key Differences
Klaviyo
$20/mo
Mailchimp
✓$13/mo
Klaviyo is best for…
Strengths
- Best e-commerce data integration of any email platform
- Pre-built revenue-generating flows
- Predictive analytics for LTV and churn
- Email and SMS in one platform
Mailchimp is best for…
Strengths
- Very easy for beginners
- Generous free plan
- Huge template library
- Strong e-commerce integrations
Pricing Comparison
Klaviyo
From $20/mo
Free for up to 250 contacts. Email from $20/month for 500 contacts.
Mailchimp
From $13/mo
Free for up to 500 contacts. Essentials from $13/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Frequently Asked Questions
- What is the main difference between Klaviyo and Mailchimp?
- Mailchimp is the more affordable option with a free tier. Choose Klaviyo if you need it for teams at the small to mid-sized businesses stage. Choose Mailchimp if you need it for teams at the small to mid-sized businesses stage.
- Is Klaviyo cheaper than Mailchimp?
- Mailchimp is cheaper at From $13/mo vs From $20/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Klaviyo to Mailchimp?
- Yes — most teams can migrate from Klaviyo to Mailchimp with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.