Klaviyo vs Moosend2026
Klaviyo
Email Marketing
The e-commerce email and SMS marketing platform used by 150,000+ Shopify and DTC brands.
Moosend
Email Marketing
Affordable email marketing and automation platform with a generous free plan and landing page builder.
Our Verdict
Moosend is the more affordable option with a free tier.
Choose Klaviyo if…
teams at the small to mid-sized businesses stage
Choose Moosend if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Klaviyo | Moosend |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $9/mo |
| Free tier | ||
| Free trial | ||
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 13 | 7 |
| Company | ||
| Founded | 2012 | 2011 |
| Verified listing | ||
Pricing
Klaviyo
FreemiumMoosend
FreemiumKlaviyo
$20/moMoosend
$9/moKlaviyo
Moosend
Klaviyo
Moosend
Ratings & Reviews
Klaviyo
No reviews yetMoosend
No reviews yetFeatures & Capabilities
Klaviyo
small to mid-sized businessesMoosend
small to mid-sized businessesKlaviyo
13Moosend
7Company
Klaviyo
2012Moosend
2011Klaviyo
Moosend
Key Differences
Klaviyo
$20/mo
Moosend
✓$9/mo
Klaviyo
13 tracked features✓
Moosend
7 tracked features
Klaviyo is best for…
Strengths
- Best e-commerce data integration of any email platform
- Pre-built revenue-generating flows
- Predictive analytics for LTV and churn
- Email and SMS in one platform
Moosend is best for…
Strengths
- Very generous free plan up to 1,000 subscribers
- Strong automation for the price
- Landing page builder included
- Excellent deliverability
Pricing Comparison
Klaviyo
From $20/mo
Free for up to 250 contacts. Email from $20/month for 500 contacts.
Moosend
From $9/mo
Free for up to 1,000 subscribers. Pro from $9/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Klaviyo
- SMS Marketing
- A/B Testing
- Abandoned Cart Recovery
- Drip Campaigns
- Send Time Optimisation
- Dashboard & Reporting
- Push Notifications
Both tools
- Email Marketing
- Email Templates
- Marketing Automation
- List Segmentation
- API Access
- Transactional Email
Only in Moosend
- Landing Pages
Frequently Asked Questions
- What is the main difference between Klaviyo and Moosend?
- Moosend is the more affordable option with a free tier. Choose Klaviyo if you need it for teams at the small to mid-sized businesses stage. Choose Moosend if you need it for teams at the small to mid-sized businesses stage.
- Is Klaviyo cheaper than Moosend?
- Moosend is cheaper at From $9/mo vs From $20/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Klaviyo to Moosend?
- Yes — most teams can migrate from Klaviyo to Moosend with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.