Drip vs Klaviyo2026
Drip
Email Marketing
E-commerce email and SMS marketing automation platform for brands serious about lifecycle marketing.
Klaviyo
Email Marketing
The e-commerce email and SMS marketing platform used by 150,000+ Shopify and DTC brands.
Our Verdict
Klaviyo is the more affordable option with a free tier.
Choose Drip if…
teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it
Choose Klaviyo if…
teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Drip | Klaviyo |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Starting price | $39/mo | $20/mo |
| Free tier | ||
| Free trial | 14 days | |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 7 | 13 |
| Company | ||
| Founded | 2013 | 2012 |
| Verified listing | ||
Pricing
Drip
SubscriptionKlaviyo
FreemiumDrip
$39/moKlaviyo
$20/moDrip
Klaviyo
Drip
14 daysKlaviyo
Ratings & Reviews
Drip
No reviews yetKlaviyo
No reviews yetFeatures & Capabilities
Drip
small to mid-sized businessesKlaviyo
small to mid-sized businessesDrip
7Klaviyo
13Company
Drip
2013Klaviyo
2012Drip
Klaviyo
Key Differences
Drip
Subscription
Klaviyo
✓Freemium
Drip
$39/mo
Klaviyo
✓$20/mo
Drip
14 days✓
Klaviyo
Not available
Drip
7 tracked features
Klaviyo
✓13 tracked features
Drip is best for…
Strengths
- Purpose-built for e-commerce
- Deep Shopify and WooCommerce integration
- Email and SMS in one platform
- Revenue attribution reporting
Klaviyo is best for…
Strengths
- Best e-commerce data integration of any email platform
- Pre-built revenue-generating flows
- Predictive analytics for LTV and churn
- Email and SMS in one platform
Pricing Comparison
Drip
From $39/mo
Plans from $39/month for up to 2,500 contacts.
Klaviyo
From $20/mo
Free for up to 250 contacts. Email from $20/month for 500 contacts.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Both tools
- Email Marketing
- SMS Marketing
- Marketing Automation
- List Segmentation
- Abandoned Cart Recovery
- Transactional Email
- API Access
Only in Klaviyo
- Email Templates
- A/B Testing
- Drip Campaigns
- Send Time Optimisation
- Dashboard & Reporting
- Push Notifications
Frequently Asked Questions
- What is the main difference between Drip and Klaviyo?
- Klaviyo is the more affordable option with a free tier. Choose Drip if you need it for teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it. Choose Klaviyo if you need it for teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost.
- Is Drip cheaper than Klaviyo?
- Klaviyo is cheaper at From $20/mo vs From $39/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Drip to Klaviyo?
- Yes — most teams can migrate from Drip to Klaviyo with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.
- Does Drip or Klaviyo offer a free trial?
- Drip offers a free trial of 14 days. Klaviyo does not currently offer a free trial — check their pricing page for any trial promotions.