Drip vs Mailchimp2026
Drip
Email Marketing
E-commerce email and SMS marketing automation platform for brands serious about lifecycle marketing.
Mailchimp
Email Marketing
The world's most popular email marketing platform with automation, landing pages, and a website builder.
Our Verdict
Mailchimp is the more affordable option with a free tier.
Choose Drip if…
teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it
Choose Mailchimp if…
teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Drip | Mailchimp |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Starting price | $39/mo | $13/mo |
| Free tier | ||
| Free trial | 14 days | |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 7 | 11 |
| Company | ||
| Founded | 2013 | 2001 |
| Verified listing | ||
Pricing
Drip
SubscriptionMailchimp
FreemiumDrip
$39/moMailchimp
$13/moDrip
Mailchimp
Drip
14 daysMailchimp
Ratings & Reviews
Drip
No reviews yetMailchimp
No reviews yetFeatures & Capabilities
Drip
small to mid-sized businessesMailchimp
small to mid-sized businessesDrip
7Mailchimp
11Company
Drip
2013Mailchimp
2001Drip
Mailchimp
Key Differences
Drip
Subscription
Mailchimp
✓Freemium
Drip
$39/mo
Mailchimp
✓$13/mo
Drip
14 days✓
Mailchimp
Not available
Drip
7 tracked features
Mailchimp
✓11 tracked features
Drip is best for…
Strengths
- Purpose-built for e-commerce
- Deep Shopify and WooCommerce integration
- Email and SMS in one platform
- Revenue attribution reporting
Mailchimp is best for…
Strengths
- Very easy for beginners
- Generous free plan
- Huge template library
- Strong e-commerce integrations
Pricing Comparison
Drip
From $39/mo
Plans from $39/month for up to 2,500 contacts.
Mailchimp
From $13/mo
Free for up to 500 contacts. Essentials from $13/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Drip
- SMS Marketing
- Abandoned Cart Recovery
Both tools
- Email Marketing
- List Segmentation
- Marketing Automation
- Transactional Email
- API Access
Only in Mailchimp
- Email Templates
- A/B Testing
- Landing Pages
- Pop-ups & Forms
- Zapier Integration
- Social Scheduling
Alternatives & More Comparisons
Alternatives to Drip
Alternatives to Mailchimp
Frequently Asked Questions
- What is the main difference between Drip and Mailchimp?
- Mailchimp is the more affordable option with a free tier. Choose Drip if you need it for teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it. Choose Mailchimp if you need it for teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost.
- Is Drip cheaper than Mailchimp?
- Mailchimp is cheaper at From $13/mo vs From $39/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Drip to Mailchimp?
- Yes — most teams can migrate from Drip to Mailchimp with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.
- Does Drip or Mailchimp offer a free trial?
- Drip offers a free trial of 14 days. Mailchimp does not currently offer a free trial — check their pricing page for any trial promotions.