Keap
VerifiedCRM and marketing automation platform for small businesses — formerly Infusionsoft.
Subscription
$299/mo
14-day trial
SMBs (50–500)
Apr 2026
What is Keap?
Keap (formerly Infusionsoft) is a CRM and marketing automation platform built for small businesses that want to automate their entire customer journey — from lead capture to sale to follow-up. It combines contact management, email marketing, text messaging, appointment booking, invoicing, and a payment processing system in one platform. Keap's visual automation builder is particularly powerful for service businesses running complex nurture sequences. Despite its rebranding from Infusionsoft, it retains a large base of loyal long-term customers in professional services, coaching, and consulting.
Key Features
Pricing
subscription
$299/month
Pro plan from $299/month for 2 users and 1,500 contacts.
Pricing may have changed. Always verify on the vendor's website.
Who is Keap best for?
Best for
Keap is designed for small to medium-sized businesses.
Popular in these industries:
Pros & Cons
Pros
- Powerful marketing automation for service businesses
- CRM email invoicing and payments in one
- Long-standing platform with large community
- Good for complex nurture sequences
- Built-in appointment booking
Cons
- Expensive — starts at $299/month
- Steep learning curve
- Interface feels dated
- Overkill for simple CRM needs
Keap Alternatives
Close CRM
Direct alternativeA CRM built for inside sales teams with calling, SMS, and email all in one inbox.
HubSpot CRM
Direct alternativeThe all-in-one CRM platform for marketing, sales, and customer service teams of every size.
ClearCRM
Direct alternativeSimple, affordable CRM for small businesses that need contact management without the complexity.
Salesforce
Direct alternativeThe world's #1 CRM platform — the enterprise standard for sales, service, and marketing automation.
Freshsales
Direct alternativeAI-powered CRM by Freshworks with built-in phone, email, and chat for sales teams.
Zoho CRM
Direct alternativeFeature-rich CRM for small and mid-size businesses at a fraction of Salesforce's cost.
Frequently Asked Questions
- Does Keap offer a free trial?
- Yes, Keap offers a 14-day free trial. No credit card required in most cases.
- What is Keap used for?
- CRM and marketing automation platform for small businesses — formerly Infusionsoft.
- Who is Keap best for?
- Keap is primarily designed for small and medium-sized businesses.
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