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Keap

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CRMMarketing AutomationEmail Marketing

CRM and marketing automation platform for small businesses — formerly Infusionsoft.

Visit KeapSubscription· from $299/mo14-day free trialCompare →
Pricing

Subscription

Starting price

$299/mo

Free trial

14-day trial

Best for

SMBs (50–500)

Data verified

Apr 2026

What is Keap?

Keap (formerly Infusionsoft) is a CRM and marketing automation platform built for small businesses that want to automate their entire customer journey — from lead capture to sale to follow-up. It combines contact management, email marketing, text messaging, appointment booking, invoicing, and a payment processing system in one platform. Keap's visual automation builder is particularly powerful for service businesses running complex nurture sequences. Despite its rebranding from Infusionsoft, it retains a large base of loyal long-term customers in professional services, coaching, and consulting.

Key Features

Pricing

subscription

$299/month

14-day free trial

Pro plan from $299/month for 2 users and 1,500 contacts.

See current pricing on Keap

Pricing may have changed. Always verify on the vendor's website.

Who is Keap best for?

Best for

Keap is designed for small to medium-sized businesses.

Pros & Cons

Pros

  • Powerful marketing automation for service businesses
  • CRM email invoicing and payments in one
  • Long-standing platform with large community
  • Good for complex nurture sequences
  • Built-in appointment booking

Cons

  • Expensive — starts at $299/month
  • Steep learning curve
  • Interface feels dated
  • Overkill for simple CRM needs

Frequently Asked Questions

Does Keap offer a free trial?
Yes, Keap offers a 14-day free trial. No credit card required in most cases.
What is Keap used for?
CRM and marketing automation platform for small businesses — formerly Infusionsoft.
Who is Keap best for?
Keap is primarily designed for small and medium-sized businesses.

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