ActiveCampaign vs Moosend2026
ActiveCampaign
Email Marketing
Advanced email marketing and CRM automation platform for businesses serious about customer experience.
Moosend
Email Marketing
Affordable email marketing and automation platform with a generous free plan and landing page builder.
Our Verdict
Moosend is the more affordable option with a free tier.
Choose ActiveCampaign if…
teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it
Choose Moosend if…
teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | ActiveCampaign | Moosend |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Starting price | $15/mo | $9/mo |
| Free tier | ||
| Free trial | 14 days | |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 15 | 7 |
| Company | ||
| Founded | 2003 | 2011 |
| Verified listing | ||
Pricing
ActiveCampaign
SubscriptionMoosend
FreemiumActiveCampaign
$15/moMoosend
$9/moActiveCampaign
Moosend
ActiveCampaign
14 daysMoosend
Ratings & Reviews
ActiveCampaign
No reviews yetMoosend
No reviews yetFeatures & Capabilities
ActiveCampaign
small to mid-sized businessesMoosend
small to mid-sized businessesActiveCampaign
15Moosend
7Company
ActiveCampaign
2003Moosend
2011ActiveCampaign
Moosend
Key Differences
ActiveCampaign
Subscription
Moosend
✓Freemium
ActiveCampaign
$15/mo
Moosend
✓$9/mo
ActiveCampaign
14 days✓
Moosend
Not available
ActiveCampaign
15 tracked features✓
Moosend
7 tracked features
ActiveCampaign is best for…
Strengths
- Most powerful automation in its price class
- Built-in CRM included
- Predictive sending and content
- Excellent segmentation
Moosend is best for…
Strengths
- Very generous free plan up to 1,000 subscribers
- Strong automation for the price
- Landing page builder included
- Excellent deliverability
Pricing Comparison
ActiveCampaign
From $15/mo
Starter plan from $15/month for 1,000 contacts.
Moosend
From $9/mo
Free for up to 1,000 subscribers. Pro from $9/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in ActiveCampaign
- Email Sequences
- A/B Testing
- SMS Marketing
- Contact Management
- Pipeline Management
- Lead Scoring
- Zapier Integration
- Send Time Optimisation
Both tools
- Email Marketing
- Email Templates
- Marketing Automation
- Landing Pages
- List Segmentation
- API Access
- Transactional Email
Alternatives & More Comparisons
Alternatives to ActiveCampaign
Alternatives to Moosend
Frequently Asked Questions
- What is the main difference between ActiveCampaign and Moosend?
- Moosend is the more affordable option with a free tier. Choose ActiveCampaign if you need it for teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it. Choose Moosend if you need it for teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost.
- Is ActiveCampaign cheaper than Moosend?
- Moosend is cheaper at From $9/mo vs From $15/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from ActiveCampaign to Moosend?
- Yes — most teams can migrate from ActiveCampaign to Moosend with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.
- Does ActiveCampaign or Moosend offer a free trial?
- ActiveCampaign offers a free trial of 14 days. Moosend does not currently offer a free trial — check their pricing page for any trial promotions.
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