Brevo vs Mailchimp2026
Brevo
Email Marketing
All-in-one marketing platform with email, SMS, WhatsApp, and CRM — the leading Mailchimp alternative in Europe.
Mailchimp
Email Marketing
The world's most popular email marketing platform with automation, landing pages, and a website builder.
Our Verdict
Mailchimp is the more affordable option with a free tier.
Choose Brevo if…
teams at the small to mid-sized businesses stage
Choose Mailchimp if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Brevo | Mailchimp |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | $13/mo |
| Free tier | ||
| Free trial | ||
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 10 | 11 |
| Company | ||
| Founded | 2012 | 2001 |
| Verified listing | ||
Pricing
Brevo
FreemiumMailchimp
FreemiumBrevo
$25/moMailchimp
$13/moBrevo
Mailchimp
Brevo
Mailchimp
Ratings & Reviews
Brevo
No reviews yetMailchimp
No reviews yetFeatures & Capabilities
Brevo
small to mid-sized businessesMailchimp
small to mid-sized businessesBrevo
10Mailchimp
11Company
Brevo
2012Mailchimp
2001Brevo
Mailchimp
Key Differences
Brevo
$25/mo
Mailchimp
✓$13/mo
Brevo is best for…
Strengths
- Priced on sends not contacts — cost-effective for large lists
- Free plan: 300 emails/day to unlimited contacts
- Email SMS WhatsApp and CRM in one platform
- GDPR-focused — popular in Europe
Mailchimp is best for…
Strengths
- Very easy for beginners
- Generous free plan
- Huge template library
- Strong e-commerce integrations
Pricing Comparison
Brevo
From $25/mo
Free for 300 emails/day to unlimited contacts. Starter from $25/month.
Mailchimp
From $13/mo
Free for up to 500 contacts. Essentials from $13/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Brevo
- SMS Marketing
- Live Chat
- Contact Management
Both tools
- Email Marketing
- Email Templates
- List Segmentation
- Landing Pages
- Marketing Automation
- Transactional Email
- API Access
Only in Mailchimp
- A/B Testing
- Pop-ups & Forms
- Zapier Integration
- Social Scheduling
Frequently Asked Questions
- What is the main difference between Brevo and Mailchimp?
- Mailchimp is the more affordable option with a free tier. Choose Brevo if you need it for teams at the small to mid-sized businesses stage. Choose Mailchimp if you need it for teams at the small to mid-sized businesses stage.
- Is Brevo cheaper than Mailchimp?
- Mailchimp is cheaper at From $13/mo vs From $25/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Brevo to Mailchimp?
- Yes — most teams can migrate from Brevo to Mailchimp with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.