Brevo vs Kit (ConvertKit)2026
Brevo
Email Marketing
All-in-one marketing platform with email, SMS, WhatsApp, and CRM — the leading Mailchimp alternative in Europe.
Kit (ConvertKit)
Email Marketing
The email marketing platform built for creators — bloggers, podcasters, YouTubers, and online course sellers.
Our Verdict
Kit (ConvertKit) is better suited to freelancers and solo operators, while Brevo is designed for small to mid-sized businesses.
Choose Brevo if…
teams at the small to mid-sized businesses stage
Choose Kit (ConvertKit) if…
teams at the freelancers and solo operators stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Brevo | Kit (ConvertKit) |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | $25/mo |
| Free tier | ||
| Free trial | ||
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | freelancers and solo operators |
| Tracked features | 10 | 7 |
| Company | ||
| Founded | 2012 | 2013 |
| Verified listing | ||
Pricing
Brevo
FreemiumKit (ConvertKit)
FreemiumBrevo
$25/moKit (ConvertKit)
$25/moBrevo
Kit (ConvertKit)
Brevo
Kit (ConvertKit)
Ratings & Reviews
Brevo
No reviews yetKit (ConvertKit)
No reviews yetFeatures & Capabilities
Brevo
small to mid-sized businessesKit (ConvertKit)
freelancers and solo operatorsBrevo
10Kit (ConvertKit)
7Company
Brevo
2012Kit (ConvertKit)
2013Brevo
Kit (ConvertKit)
Key Differences
Brevo
small to mid-sized businesses
Kit (ConvertKit)
freelancers and solo operators
Brevo
10 tracked features✓
Kit (ConvertKit)
7 tracked features
Brevo is best for…
Strengths
- Priced on sends not contacts — cost-effective for large lists
- Free plan: 300 emails/day to unlimited contacts
- Email SMS WhatsApp and CRM in one platform
- GDPR-focused — popular in Europe
Kit (ConvertKit) is best for…
Strengths
- Built for creators — bloggers podcasters YouTubers
- Free plan up to 10,000 subscribers
- Visual automation builder
- Sell digital products directly via email
Pricing Comparison
Brevo
From $25/mo
Free for 300 emails/day to unlimited contacts. Starter from $25/month.
Kit (ConvertKit)
From $25/mo
Free for up to 10,000 subscribers. Creator from $25/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Brevo
- SMS Marketing
- Live Chat
- Transactional Email
- Email Templates
- Contact Management
Both tools
- Email Marketing
- Landing Pages
- List Segmentation
- Marketing Automation
- API Access
Only in Kit (ConvertKit)
- Email Sequences
- Drip Campaigns
Alternatives & More Comparisons
Alternatives to Brevo
Alternatives to Kit (ConvertKit)
Frequently Asked Questions
- What is the main difference between Brevo and Kit (ConvertKit)?
- Kit (ConvertKit) is better suited to freelancers and solo operators, while Brevo is designed for small to mid-sized businesses. Choose Brevo if you need it for teams at the small to mid-sized businesses stage. Choose Kit (ConvertKit) if you need it for teams at the freelancers and solo operators stage.
- Is Brevo cheaper than Kit (ConvertKit)?
- Brevo is cheaper at From $25/mo vs From $25/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Is Brevo or Kit (ConvertKit) better for small businesses?
- Kit (ConvertKit) is better suited to freelancers and solo operators, while Brevo is designed for small to mid-sized businesses. If you're a small team, start with Kit (ConvertKit) — you can always migrate as you scale.
- Can I switch from Brevo to Kit (ConvertKit)?
- Yes — most teams can migrate from Brevo to Kit (ConvertKit) with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.
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