Asana vs ServiceTitan2026
Asana
Project Management
Leading project management and work tracking platform used by 139,000+ organisations worldwide.
ServiceTitan
Project Management
The leading field service management platform for home service businesses — HVAC, plumbing, electrical, and more.
Our Verdict
Asana has the pricing advantage with a free tier.
Choose Asana if…
budget-conscious buyers who want to start for free or at lower cost
Choose ServiceTitan if…
teams at the mid-market companies stage and teams that need more power and don't mind paying for it
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Asana | ServiceTitan |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Starting price | $11/mo | $398/mo |
| Free tier | ||
| Free trial | ||
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | teams of all sizes | mid-market companies |
| Tracked features | 12 | — |
| Company | ||
| Founded | 2008 | 2012 |
| Verified listing | ||
Pricing
Asana
FreemiumServiceTitan
SubscriptionAsana
$11/moServiceTitan
$398/moAsana
ServiceTitan
Asana
ServiceTitan
Ratings & Reviews
Asana
No reviews yetServiceTitan
No reviews yetFeatures & Capabilities
Asana
teams of all sizesServiceTitan
mid-market companiesAsana
12ServiceTitan
—Company
Asana
2008ServiceTitan
2012Asana
ServiceTitan
Key Differences
Asana
Freemium✓
ServiceTitan
Subscription
Asana
$11/mo✓
ServiceTitan
$398/mo
Asana is best for…
Strengths
- Intuitive task and project management
- Multiple project views including Gantt
- Strong automation rules
- Portfolio and workload management
ServiceTitan is best for…
Strengths
- Most comprehensive platform for trades businesses
- Advanced reporting and business intelligence
- Marketing automation and call booking
- Membership and service agreement management
Pricing Comparison
Asana
From $10.99/mo
Free for up to 10 users. Premium from $10.99/user/month billed annually.
ServiceTitan
From $398/mo
Starter plan from approximately $398/month. Enterprise pricing on request.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Asana
- Task Management
- Kanban Board
- Gantt Chart
- Workflow Automation
- Team Collaboration
- Project Templates
- Dashboard & Reporting
- Goal Tracking
Alternatives & More Comparisons
Alternatives to Asana
Alternatives to ServiceTitan
Frequently Asked Questions
- What is the main difference between Asana and ServiceTitan?
- Asana has the pricing advantage with a free tier. Choose Asana if you need it for budget-conscious buyers who want to start for free or at lower cost. Choose ServiceTitan if you need it for teams at the mid-market companies stage and teams that need more power and don't mind paying for it.
- Is Asana cheaper than ServiceTitan?
- Asana is cheaper at From $10.99/mo vs From $398/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Asana to ServiceTitan?
- Yes — most teams can migrate from Asana to ServiceTitan with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.
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