Hotjar vs Similarweb2026
Hotjar
Analytics
Heatmaps, session recordings, and feedback surveys that show how real users experience your website.
Similarweb
Analytics
Digital intelligence platform for website traffic analysis and competitive research.
Our Verdict
Hotjar has the pricing advantage with a free tier.
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Hotjar | Similarweb |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Starting price | $32/mo | $149/mo |
| Free tier | ||
| Free trial | 7 days | |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | teams of all sizes | teams of all sizes |
| Tracked features | 5 | 5 |
| Company | ||
| Founded | 2014 | 2007 |
| Verified listing | ||
Pricing
Hotjar
FreemiumSimilarweb
FreemiumHotjar
$32/moSimilarweb
$149/moHotjar
Similarweb
Hotjar
Similarweb
7 daysRatings & Reviews
Hotjar
No reviews yetSimilarweb
No reviews yetFeatures & Capabilities
Hotjar
teams of all sizesSimilarweb
teams of all sizesHotjar
5Similarweb
5Company
Hotjar
2014Similarweb
2007Hotjar
Similarweb
Key Differences
Hotjar
$32/mo✓
Similarweb
$149/mo
Hotjar
Not available
Similarweb
✓7 days
Hotjar is best for…
Strengths
- Best heatmap and session recording tool
- Free plan with 35 sessions/day
- Feedback and survey tools included
- Easy setup with one script
Similarweb is best for…
Strengths
- Traffic data for any website
- Comprehensive competitive intelligence
- Industry benchmarking
- API access on enterprise plans
Pricing Comparison
Hotjar
From $32/mo
Free plan available. Plus from $32/month.
Similarweb
From $149/mo
Free limited access. Starter from $149/month billed annually.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Hotjar
- Heatmaps
- Session Recording
- CSAT Surveys
- Zapier Integration
Both tools
- API Access
Only in Similarweb
- Competitor Analysis
- Web Analytics
- Dashboard & Reporting
- Keyword Research
Alternatives & More Comparisons
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Frequently Asked Questions
- What is the main difference between Hotjar and Similarweb?
- Hotjar has the pricing advantage with a free tier.
- Is Hotjar cheaper than Similarweb?
- Hotjar is cheaper at From $32/mo vs From $149/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Hotjar to Similarweb?
- Yes — most teams can migrate from Hotjar to Similarweb with a data export/import process. Check whether both tools support CSV or API data export before starting. Similarweb offers a free trial, so you can test it before cancelling Hotjar.
- Does Hotjar or Similarweb offer a free trial?
- Similarweb offers a free trial of 7 days. Hotjar does not currently offer a free trial.