Hotjar
VerifiedHeatmaps, session recordings, and feedback surveys that show how real users experience your website.
Freemium
$32/mo
No free trial
All company sizes
Apr 2026
What is Hotjar?
Hotjar is the most widely used behavioural analytics platform, showing website owners how users actually interact with their pages through heatmaps, session recordings, and feedback tools. Heatmaps visualise where users click, move, and scroll. Session recordings replay individual user journeys. Feedback widgets collect micro-surveys and ratings at key moments. Hotjar integrates with Google Analytics, Optimizely, HubSpot, and Segment to connect behavioural data with broader analytics. Used by 1.3 million+ websites including T-Mobile, Adobe, and Decathlon.
Pricing
freemium
$32/month
Free plan available. Plus from $32/month.
Pricing may have changed. Always verify on the vendor's website.
Who is Hotjar best for?
Popular in these industries:
Pros & Cons
Pros
- Best heatmap and session recording tool
- Free plan with 35 sessions/day
- Feedback and survey tools included
- Easy setup with one script
- Integrates with major analytics platforms
Cons
- Session recording storage limited on free plan
- GDPR compliance requires careful setup
- Can slow page load slightly
- Advanced segmentation on higher plans
Frequently Asked Questions
- Is Hotjar free?
- Hotjar offers a free tier with limited features. Paid plans start at $32/month for more advanced functionality.
- What is Hotjar used for?
- Heatmaps, session recordings, and feedback surveys that show how real users experience your website.
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