Semrush
VerifiedThe industry-leading SEO and digital marketing platform for keyword research, site audits, and competitor analysis.
Subscription
$139.95/mo
7-day trial
All company sizes
Apr 2026
What is Semrush?
Semrush is the most comprehensive SEO and digital marketing toolkit on the market, trusted by 10 million+ professionals. Covers keyword research, rank tracking, backlink analysis, technical audits, content optimisation, social media, and PPC research. Contains 25 billion+ keywords and 43 trillion backlinks.
Key Features
Pricing
subscription
$139.95/month
Pro plan at $139.95/month. Annual billing saves 17%.
Pricing may have changed. Always verify on the vendor's website.
Who is Semrush best for?
Popular in these industries:
Pros & Cons
Pros
- Most complete SEO data available
- Covers SEO PPC content and social
- 25B keyword database
- Unmatched competitive intelligence
- Regular new features
Cons
- Expensive for solo users
- Can overwhelm beginners
- Some data discrepancies vs GSC
- Only 5 projects on Pro plan
Semrush Alternatives
Serpstat
Direct alternativeAll-in-one SEO platform for keyword research, rank tracking, and competitor intelligence.
Moz Pro
Direct alternativeSEO software with keyword research, rank tracking, link building, and site audits.
Ubersuggest
Direct alternativeAffordable SEO tool with keyword research, competitor analysis, and content ideas for small businesses.
Ahrefs
Direct alternativeThe most powerful SEO toolset for backlink analysis, keyword research, and competitive intelligence.
Frequently Asked Questions
- Does Semrush offer a free trial?
- Yes, Semrush offers a 7-day free trial. No credit card required in most cases.
- What is Semrush used for?
- The industry-leading SEO and digital marketing platform for keyword research, site audits, and competitor analysis.
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