Pricing
Subscription
Starting price
$99/mo
Free trial
30-day trial
Best for
SMBs (50–500)
Data verified
Apr 2026
What is Moz Pro?
Moz Pro is one of the most respected SEO platforms, known for its Domain Authority metric which has become an industry standard. Includes keyword research, rank tracking, on-page guidance, backlink analysis, and site audits. The MozBar browser extension and beginner-friendly interface make it popular with new SEO practitioners.
Key Features
Pricing
subscription
$99/month
Starter plan at $99/month. Annual billing saves 20%.
Pricing may have changed. Always verify on the vendor's website.
Who is Moz Pro best for?
Best for
Moz Pro is designed for small to medium-sized businesses.
Popular in these industries:
Pros & Cons
Pros
- Industry-standard Domain Authority metric
- Beginner-friendly interface
- 30-day free trial
- Excellent community and learning resources
- Strong local SEO with Moz Local
Cons
- Smaller keyword database than Semrush
- Rank tracking limited on entry plans
- Slower to add new features
Frequently Asked Questions
- Does Moz Pro offer a free trial?
- Yes, Moz Pro offers a 30-day free trial. No credit card required in most cases.
- What is Moz Pro used for?
- SEO software with keyword research, rank tracking, link building, and site audits.
- Who is Moz Pro best for?
- Moz Pro is primarily designed for small and medium-sized businesses.