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Hootsuite

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Social Media ManagementAnalytics

The most widely used social media management platform for scheduling, analytics, and team collaboration.

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Pricing

Subscription

Starting price

$99/mo

Free trial

30-day trial

Best for

All company sizes

Data verified

Apr 2026

What is Hootsuite?

Hootsuite is the world's most widely used social media management platform with 18 million+ users. It supports scheduling and publishing across Instagram, Facebook, X (Twitter), LinkedIn, Pinterest, YouTube, and TikTok from a single dashboard. Hootsuite's OwlyWriter AI generates captions and post ideas, while its analytics suite tracks engagement, reach, and ROI across all channels. Team features include approval workflows, content calendars, and social listening. Hootsuite integrates with Canva, Adobe Creative Cloud, Salesforce, and HubSpot. It's the benchmark tool for enterprise social media management.

Pricing

subscription

$99/month

30-day free trial

Professional plan from $99/month for 1 user. Team from $249/month.

See current pricing on Hootsuite

Pricing may have changed. Always verify on the vendor's website.

Who is Hootsuite best for?

Pros & Cons

Pros

  • Most widely used social media tool
  • Supports all major networks
  • Strong team collaboration and approvals
  • Social listening built in
  • Integrates with Canva and Adobe

Cons

  • Expensive compared to Buffer or Vista Social
  • Free plan discontinued
  • Interface can feel cluttered
  • Analytics less real-time than native platform tools

Frequently Asked Questions

Does Hootsuite offer a free trial?
Yes, Hootsuite offers a 30-day free trial. No credit card required in most cases.
What is Hootsuite used for?
The most widely used social media management platform for scheduling, analytics, and team collaboration.

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