Ahrefs vs Serpstat2026
Ahrefs
SEO Tools
The most powerful SEO toolset for backlink analysis, keyword research, and competitive intelligence.
Serpstat
SEO Tools
All-in-one SEO platform for keyword research, rank tracking, and competitor intelligence.
Our Verdict
Serpstat is the more affordable option.
Choose Serpstat if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Ahrefs | Serpstat |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Starting price | $129/mo | $59/mo |
| Free tier | ||
| Free trial | 7 days | |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | teams of all sizes | small to mid-sized businesses |
| Tracked features | 7 | 6 |
| Company | ||
| Founded | 2010 | 2013 |
| Verified listing | ||
Pricing
Ahrefs
SubscriptionSerpstat
SubscriptionAhrefs
$129/moSerpstat
$59/moAhrefs
Serpstat
Ahrefs
Serpstat
7 daysRatings & Reviews
Ahrefs
No reviews yetSerpstat
No reviews yetFeatures & Capabilities
Ahrefs
teams of all sizesSerpstat
small to mid-sized businessesAhrefs
7Serpstat
6Company
Ahrefs
2010Serpstat
2013Ahrefs
Serpstat
Key Differences
Ahrefs
$129/mo
Serpstat
✓$59/mo
Ahrefs
Not available
Serpstat
✓7 days
Ahrefs is best for…
Strengths
- Most accurate backlink database available
- 28B+ keyword database across 10 search engines
- Best-in-class competitor content analysis
- Content Gap tool finds quick wins
Serpstat is best for…
Strengths
- Cost-effective vs Semrush
- Strong international SEO
- Good agency features
- White-label reporting
Pricing Comparison
Ahrefs
From $129/mo
Lite plan from $129/month. Standard at $249/month. Annual billing saves 2 months.
Serpstat
From $59/mo
Individual plan from $59/month billed annually.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Ahrefs
- Dashboard & Reporting
Both tools
- Keyword Research
- Rank Tracking
- Backlink Analysis
- Site Audit
- Competitor Analysis
- API Access
Alternatives & More Comparisons
Alternatives to Ahrefs
Alternatives to Serpstat
More comparisons
Frequently Asked Questions
- What is the main difference between Ahrefs and Serpstat?
- Serpstat is the more affordable option.
- Is Ahrefs cheaper than Serpstat?
- Serpstat is cheaper at From $59/mo vs From $129/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Ahrefs to Serpstat?
- Yes — most teams can migrate from Ahrefs to Serpstat with a data export/import process. Check whether both tools support CSV or API data export before starting. Serpstat offers a free trial, so you can test it before cancelling Ahrefs.
- Does Ahrefs or Serpstat offer a free trial?
- Serpstat offers a free trial of 7 days. Ahrefs does not currently offer a free trial.