Kit (ConvertKit) vs Mailchimp2026
Kit (ConvertKit)
Email Marketing
The email marketing platform built for creators — bloggers, podcasters, YouTubers, and online course sellers.
Mailchimp
Email Marketing
The world's most popular email marketing platform with automation, landing pages, and a website builder.
Our Verdict
Kit (ConvertKit) is better suited to freelancers and solo operators, while Mailchimp is designed for small to mid-sized businesses. Mailchimp is the more affordable option with a free tier.
Choose Kit (ConvertKit) if…
teams at the freelancers and solo operators stage
Choose Mailchimp if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Kit (ConvertKit) | Mailchimp |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | $13/mo |
| Free tier | ||
| Free trial | ||
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | freelancers and solo operators | small to mid-sized businesses |
| Tracked features | 7 | 11 |
| Company | ||
| Founded | 2013 | 2001 |
| Verified listing | ||
Pricing
Kit (ConvertKit)
FreemiumMailchimp
FreemiumKit (ConvertKit)
$25/moMailchimp
$13/moKit (ConvertKit)
Mailchimp
Kit (ConvertKit)
Mailchimp
Ratings & Reviews
Kit (ConvertKit)
No reviews yetMailchimp
No reviews yetFeatures & Capabilities
Kit (ConvertKit)
freelancers and solo operatorsMailchimp
small to mid-sized businessesKit (ConvertKit)
7Mailchimp
11Company
Kit (ConvertKit)
2013Mailchimp
2001Kit (ConvertKit)
Mailchimp
Key Differences
Kit (ConvertKit)
$25/mo
Mailchimp
✓$13/mo
Kit (ConvertKit)
freelancers and solo operators
Mailchimp
small to mid-sized businesses
Kit (ConvertKit)
7 tracked features
Mailchimp
✓11 tracked features
Kit (ConvertKit) is best for…
Strengths
- Built for creators — bloggers podcasters YouTubers
- Free plan up to 10,000 subscribers
- Visual automation builder
- Sell digital products directly via email
Mailchimp is best for…
Strengths
- Very easy for beginners
- Generous free plan
- Huge template library
- Strong e-commerce integrations
Pricing Comparison
Kit (ConvertKit)
From $25/mo
Free for up to 10,000 subscribers. Creator from $25/month.
Mailchimp
From $13/mo
Free for up to 500 contacts. Essentials from $13/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Kit (ConvertKit)
- Email Sequences
- Drip Campaigns
Both tools
- Email Marketing
- List Segmentation
- Landing Pages
- Marketing Automation
- API Access
Only in Mailchimp
- Email Templates
- A/B Testing
- Pop-ups & Forms
- Transactional Email
- Zapier Integration
- Social Scheduling
Frequently Asked Questions
- What is the main difference between Kit (ConvertKit) and Mailchimp?
- Kit (ConvertKit) is better suited to freelancers and solo operators, while Mailchimp is designed for small to mid-sized businesses. Mailchimp is the more affordable option with a free tier. Choose Kit (ConvertKit) if you need it for teams at the freelancers and solo operators stage. Choose Mailchimp if you need it for teams at the small to mid-sized businesses stage.
- Is Kit (ConvertKit) cheaper than Mailchimp?
- Mailchimp is cheaper at From $13/mo vs From $25/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Is Kit (ConvertKit) or Mailchimp better for small businesses?
- Kit (ConvertKit) is better suited to freelancers and solo operators, while Mailchimp is designed for small to mid-sized businesses. If you're a small team, start with Kit (ConvertKit) — you can always migrate as you scale.
- Can I switch from Kit (ConvertKit) to Mailchimp?
- Yes — most teams can migrate from Kit (ConvertKit) to Mailchimp with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.