Brevo vs Drip2026
Brevo
Email Marketing
All-in-one marketing platform with email, SMS, WhatsApp, and CRM — the leading Mailchimp alternative in Europe.
Drip
Email Marketing
E-commerce email and SMS marketing automation platform for brands serious about lifecycle marketing.
Our Verdict
Brevo has the pricing advantage with a free tier.
Choose Brevo if…
teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost
Choose Drip if…
teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Brevo | Drip |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Starting price | $25/mo | $39/mo |
| Free tier | ||
| Free trial | 14 days | |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 10 | 7 |
| Company | ||
| Founded | 2012 | 2013 |
| Verified listing | ||
Pricing
Brevo
FreemiumDrip
SubscriptionBrevo
$25/moDrip
$39/moBrevo
Drip
Brevo
Drip
14 daysRatings & Reviews
Brevo
No reviews yetDrip
No reviews yetFeatures & Capabilities
Brevo
small to mid-sized businessesDrip
small to mid-sized businessesBrevo
10Drip
7Company
Brevo
2012Drip
2013Brevo
Drip
Key Differences
Brevo
Freemium✓
Drip
Subscription
Brevo
$25/mo✓
Drip
$39/mo
Brevo
Not available
Drip
✓14 days
Brevo
10 tracked features✓
Drip
7 tracked features
Brevo is best for…
Strengths
- Priced on sends not contacts — cost-effective for large lists
- Free plan: 300 emails/day to unlimited contacts
- Email SMS WhatsApp and CRM in one platform
- GDPR-focused — popular in Europe
Drip is best for…
Strengths
- Purpose-built for e-commerce
- Deep Shopify and WooCommerce integration
- Email and SMS in one platform
- Revenue attribution reporting
Pricing Comparison
Brevo
From $25/mo
Free for 300 emails/day to unlimited contacts. Starter from $25/month.
Drip
From $39/mo
Plans from $39/month for up to 2,500 contacts.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Brevo
- Live Chat
- Email Templates
- Landing Pages
- Contact Management
Both tools
- Email Marketing
- SMS Marketing
- Marketing Automation
- List Segmentation
- API Access
- Transactional Email
Only in Drip
- Abandoned Cart Recovery
Alternatives & More Comparisons
Alternatives to Brevo
Alternatives to Drip
Frequently Asked Questions
- What is the main difference between Brevo and Drip?
- Brevo has the pricing advantage with a free tier. Choose Brevo if you need it for teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost. Choose Drip if you need it for teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it.
- Is Brevo cheaper than Drip?
- Brevo is cheaper at From $25/mo vs From $39/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Brevo to Drip?
- Yes — most teams can migrate from Brevo to Drip with a data export/import process. Check whether both tools support CSV or API data export before starting. Drip offers a free trial, so you can test it before cancelling Brevo.
- Does Brevo or Drip offer a free trial?
- Drip offers a free trial of 14 days. Brevo does not currently offer a free trial.
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