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Constant Contact vs Klaviyo2026

Constant Contact logo

Constant Contact

Email Marketing

One of the most trusted email marketing platforms for small businesses and non-profits.

Pricing:From $12/mo
Free trial:60 days
Verified:Verified listing
VS
Klaviyo logo

Klaviyo

Email Marketing

The e-commerce email and SMS marketing platform used by 150,000+ Shopify and DTC brands.

Pricing:From $20/mo
Free trial:Not available
Verified:Verified listing

Our Verdict

Klaviyo is the more affordable option with a free tier.

Choose Constant Contact if…

teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it

Choose Klaviyo if…

teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost

Side-by-Side Comparison

Green highlight = advantage on that metric.

Pricing

Pricing model

Constant Contact

Subscription

Klaviyo

Freemium
Starting price

Constant Contact

$12/mo

Klaviyo

$20/mo
Free tier

Constant Contact

Klaviyo

Free trial

Constant Contact

60 days

Klaviyo

Ratings & Reviews

User rating

Constant Contact

No reviews yet

Klaviyo

No reviews yet

Features & Capabilities

Best for

Constant Contact

small to mid-sized businesses

Klaviyo

small to mid-sized businesses
Tracked features

Constant Contact

7

Klaviyo

13

Company

Founded

Constant Contact

1995

Klaviyo

2012
Verified listing

Constant Contact

Klaviyo

Key Differences

Constant Contact

Subscription

Pricing model

Klaviyo

Freemium

Constant Contact

$12/mo

Starting price

Klaviyo

$20/mo

Constant Contact

60 days

Free trial

Klaviyo

Not available

Constant Contact

7 tracked features

Feature breadth

Klaviyo

13 tracked features

Constant Contact logo

Constant Contact is best for…

Small to mid-sized businesses (SMBs)

Strengths

  • 60-day free trial — longest in email marketing
  • Phone support available
  • Strong for non-profits and events
  • Good list management and segmentation
Klaviyo logo

Klaviyo is best for…

Small to mid-sized businesses (SMBs)
Teams that want to start for free

Strengths

  • Best e-commerce data integration of any email platform
  • Pre-built revenue-generating flows
  • Predictive analytics for LTV and churn
  • Email and SMS in one platform

Pricing Comparison

Constant Contact logo

Constant Contact

From $12/mo

Lite plan from $12/month for up to 500 contacts.

Free tierNo
Free trial60 days
Open sourceNo
View Constant Contact pricing ↗
Klaviyo logo

Klaviyo

From $20/mo

Free for up to 250 contacts. Email from $20/month for 500 contacts.

Free tierYes
Free trialNo
Open sourceNo
View Klaviyo pricing ↗

Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.

Feature Comparison

Only in Constant Contact

  • Landing Pages
  • Social Scheduling

Both tools

  • Email Marketing
  • SMS Marketing
  • Email Templates
  • List Segmentation
  • API Access

Only in Klaviyo

  • Marketing Automation
  • A/B Testing
  • Abandoned Cart Recovery
  • Drip Campaigns
  • Send Time Optimisation
  • Transactional Email
  • Dashboard & Reporting
  • Push Notifications

Alternatives & More Comparisons

Frequently Asked Questions

What is the main difference between Constant Contact and Klaviyo?
Klaviyo is the more affordable option with a free tier. Choose Constant Contact if you need it for teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it. Choose Klaviyo if you need it for teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost.
Is Constant Contact cheaper than Klaviyo?
Constant Contact is cheaper at From $12/mo vs From $20/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
Can I switch from Constant Contact to Klaviyo?
Yes — most teams can migrate from Constant Contact to Klaviyo with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.
Does Constant Contact or Klaviyo offer a free trial?
Constant Contact offers a free trial of 60 days. Klaviyo does not currently offer a free trial — check their pricing page for any trial promotions.

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