Constant Contact vs Klaviyo2026
Constant Contact
Email Marketing
One of the most trusted email marketing platforms for small businesses and non-profits.
Klaviyo
Email Marketing
The e-commerce email and SMS marketing platform used by 150,000+ Shopify and DTC brands.
Our Verdict
Klaviyo is the more affordable option with a free tier.
Choose Constant Contact if…
teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it
Choose Klaviyo if…
teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Constant Contact | Klaviyo |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Starting price | $12/mo | $20/mo |
| Free tier | ||
| Free trial | 60 days | |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 7 | 13 |
| Company | ||
| Founded | 1995 | 2012 |
| Verified listing | ||
Pricing
Constant Contact
SubscriptionKlaviyo
FreemiumConstant Contact
$12/moKlaviyo
$20/moConstant Contact
Klaviyo
Constant Contact
60 daysKlaviyo
Ratings & Reviews
Constant Contact
No reviews yetKlaviyo
No reviews yetFeatures & Capabilities
Constant Contact
small to mid-sized businessesKlaviyo
small to mid-sized businessesConstant Contact
7Klaviyo
13Company
Constant Contact
1995Klaviyo
2012Constant Contact
Klaviyo
Key Differences
Constant Contact
Subscription
Klaviyo
✓Freemium
Constant Contact
$12/mo✓
Klaviyo
$20/mo
Constant Contact
60 days✓
Klaviyo
Not available
Constant Contact
7 tracked features
Klaviyo
✓13 tracked features
Constant Contact is best for…
Strengths
- 60-day free trial — longest in email marketing
- Phone support available
- Strong for non-profits and events
- Good list management and segmentation
Klaviyo is best for…
Strengths
- Best e-commerce data integration of any email platform
- Pre-built revenue-generating flows
- Predictive analytics for LTV and churn
- Email and SMS in one platform
Pricing Comparison
Constant Contact
From $12/mo
Lite plan from $12/month for up to 500 contacts.
Klaviyo
From $20/mo
Free for up to 250 contacts. Email from $20/month for 500 contacts.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Constant Contact
- Landing Pages
- Social Scheduling
Both tools
- Email Marketing
- SMS Marketing
- Email Templates
- List Segmentation
- API Access
Only in Klaviyo
- Marketing Automation
- A/B Testing
- Abandoned Cart Recovery
- Drip Campaigns
- Send Time Optimisation
- Transactional Email
- Dashboard & Reporting
- Push Notifications
Alternatives & More Comparisons
Alternatives to Constant Contact
Alternatives to Klaviyo
Frequently Asked Questions
- What is the main difference between Constant Contact and Klaviyo?
- Klaviyo is the more affordable option with a free tier. Choose Constant Contact if you need it for teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it. Choose Klaviyo if you need it for teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost.
- Is Constant Contact cheaper than Klaviyo?
- Constant Contact is cheaper at From $12/mo vs From $20/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Constant Contact to Klaviyo?
- Yes — most teams can migrate from Constant Contact to Klaviyo with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.
- Does Constant Contact or Klaviyo offer a free trial?
- Constant Contact offers a free trial of 60 days. Klaviyo does not currently offer a free trial — check their pricing page for any trial promotions.
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