ActiveCampaign vs Brevo2026
ActiveCampaign
Email Marketing
Advanced email marketing and CRM automation platform for businesses serious about customer experience.
Brevo
Email Marketing
All-in-one marketing platform with email, SMS, WhatsApp, and CRM — the leading Mailchimp alternative in Europe.
Our Verdict
Brevo is the more affordable option with a free tier.
Choose ActiveCampaign if…
teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it
Choose Brevo if…
teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Starting price | $15/mo | $25/mo |
| Free tier | ||
| Free trial | 14 days | |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 15 | 10 |
| Company | ||
| Founded | 2003 | 2012 |
| Verified listing | ||
Pricing
ActiveCampaign
SubscriptionBrevo
FreemiumActiveCampaign
$15/moBrevo
$25/moActiveCampaign
Brevo
ActiveCampaign
14 daysBrevo
Ratings & Reviews
ActiveCampaign
No reviews yetBrevo
No reviews yetFeatures & Capabilities
ActiveCampaign
small to mid-sized businessesBrevo
small to mid-sized businessesActiveCampaign
15Brevo
10Company
ActiveCampaign
2003Brevo
2012ActiveCampaign
Brevo
Key Differences
ActiveCampaign
Subscription
Brevo
✓Freemium
ActiveCampaign
$15/mo✓
Brevo
$25/mo
ActiveCampaign
14 days✓
Brevo
Not available
ActiveCampaign
15 tracked features✓
Brevo
10 tracked features
ActiveCampaign is best for…
Strengths
- Most powerful automation in its price class
- Built-in CRM included
- Predictive sending and content
- Excellent segmentation
Brevo is best for…
Strengths
- Priced on sends not contacts — cost-effective for large lists
- Free plan: 300 emails/day to unlimited contacts
- Email SMS WhatsApp and CRM in one platform
- GDPR-focused — popular in Europe
Pricing Comparison
ActiveCampaign
From $15/mo
Starter plan from $15/month for 1,000 contacts.
Brevo
From $25/mo
Free for 300 emails/day to unlimited contacts. Starter from $25/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in ActiveCampaign
- Email Sequences
- A/B Testing
- Pipeline Management
- Lead Scoring
- Zapier Integration
- Send Time Optimisation
Both tools
- Email Marketing
- SMS Marketing
- Marketing Automation
- Transactional Email
- Email Templates
- Landing Pages
- API Access
- List Segmentation
Only in Brevo
- Live Chat
Frequently Asked Questions
- What is the main difference between ActiveCampaign and Brevo?
- Brevo is the more affordable option with a free tier. Choose ActiveCampaign if you need it for teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it. Choose Brevo if you need it for teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost.
- Is ActiveCampaign cheaper than Brevo?
- ActiveCampaign is cheaper at From $15/mo vs From $25/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from ActiveCampaign to Brevo?
- Yes — most teams can migrate from ActiveCampaign to Brevo with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.
- Does ActiveCampaign or Brevo offer a free trial?
- ActiveCampaign offers a free trial of 14 days. Brevo does not currently offer a free trial — check their pricing page for any trial promotions.