ActiveCampaign vs Drip2026
ActiveCampaign
Email Marketing
Advanced email marketing and CRM automation platform for businesses serious about customer experience.
Drip
Email Marketing
E-commerce email and SMS marketing automation platform for brands serious about lifecycle marketing.
Our Verdict
ActiveCampaign has the pricing advantage ($15/mo vs $39/mo).
Choose ActiveCampaign if…
teams at the small to mid-sized businesses stage
Choose Drip if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | ActiveCampaign | Drip |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Starting price | $15/mo | $39/mo |
| Free tier | ||
| Free trial | 14 days | 14 days |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 15 | 7 |
| Company | ||
| Founded | 2003 | 2013 |
| Verified listing | ||
Pricing
ActiveCampaign
SubscriptionDrip
SubscriptionActiveCampaign
$15/moDrip
$39/moActiveCampaign
Drip
ActiveCampaign
14 daysDrip
14 daysRatings & Reviews
ActiveCampaign
No reviews yetDrip
No reviews yetFeatures & Capabilities
ActiveCampaign
small to mid-sized businessesDrip
small to mid-sized businessesActiveCampaign
15Drip
7Company
ActiveCampaign
2003Drip
2013ActiveCampaign
Drip
Key Differences
ActiveCampaign
$15/mo✓
Drip
$39/mo
ActiveCampaign
15 tracked features✓
Drip
7 tracked features
ActiveCampaign is best for…
Strengths
- Most powerful automation in its price class
- Built-in CRM included
- Predictive sending and content
- Excellent segmentation
Drip is best for…
Strengths
- Purpose-built for e-commerce
- Deep Shopify and WooCommerce integration
- Email and SMS in one platform
- Revenue attribution reporting
Pricing Comparison
ActiveCampaign
From $15/mo
Starter plan from $15/month for 1,000 contacts.
Drip
From $39/mo
Plans from $39/month for up to 2,500 contacts.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in ActiveCampaign
- Email Sequences
- Email Templates
- A/B Testing
- Landing Pages
- Contact Management
- Pipeline Management
- Lead Scoring
- Zapier Integration
Both tools
- Email Marketing
- SMS Marketing
- Marketing Automation
- List Segmentation
- API Access
- Transactional Email
Only in Drip
- Abandoned Cart Recovery
Alternatives & More Comparisons
Alternatives to ActiveCampaign
Alternatives to Drip
Frequently Asked Questions
- What is the main difference between ActiveCampaign and Drip?
- ActiveCampaign has the pricing advantage ($15/mo vs $39/mo). Choose ActiveCampaign if you need it for teams at the small to mid-sized businesses stage. Choose Drip if you need it for teams at the small to mid-sized businesses stage.
- Is ActiveCampaign cheaper than Drip?
- ActiveCampaign is cheaper at From $15/mo vs From $39/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from ActiveCampaign to Drip?
- Yes — most teams can migrate from ActiveCampaign to Drip with a data export/import process. Check whether both tools support CSV or API data export before starting. Drip offers a free trial, so you can test it before cancelling ActiveCampaign.
- Does ActiveCampaign or Drip offer a free trial?
- Both ActiveCampaign (14 days) and Drip (14 days) offer free trials. Try both before committing.
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