Keap vs Zoho CRM2026
Keap
CRM
CRM and marketing automation platform for small businesses — formerly Infusionsoft.
Zoho CRM
CRM
Feature-rich CRM for small and mid-size businesses at a fraction of Salesforce's cost.
Our Verdict
Zoho CRM is the more affordable option with a free tier.
Choose Keap if…
teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it
Choose Zoho CRM if…
teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Keap | Zoho CRM |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Starting price | $299/mo | $14/mo |
| Free tier | ||
| Free trial | 14 days | 15 days |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 9 | 13 |
| Company | ||
| Founded | 2001 | 2005 |
| Verified listing | ||
Pricing
Keap
SubscriptionZoho CRM
FreemiumKeap
$299/moZoho CRM
$14/moKeap
Zoho CRM
Keap
14 daysZoho CRM
15 daysRatings & Reviews
Keap
No reviews yetZoho CRM
No reviews yetFeatures & Capabilities
Keap
small to mid-sized businessesZoho CRM
small to mid-sized businessesKeap
9Zoho CRM
13Company
Keap
2001Zoho CRM
2005Keap
Zoho CRM
Key Differences
Keap
Subscription
Zoho CRM
✓Freemium
Keap
$299/mo
Zoho CRM
✓$14/mo
Keap
9 tracked features
Zoho CRM
✓13 tracked features
Keap is best for…
Strengths
- Powerful marketing automation for service businesses
- CRM email invoicing and payments in one
- Long-standing platform with large community
- Good for complex nurture sequences
Zoho CRM is best for…
Strengths
- Free plan for up to 3 users
- Extremely feature-rich for the price
- Integrates with 40+ Zoho apps
- Zia AI sales assistant
Pricing Comparison
Keap
From $299/mo
Pro plan from $299/month for 2 users and 1,500 contacts.
Zoho CRM
From $14/mo
Free for up to 3 users. Standard from $14/user/month billed annually.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Keap
- Landing Pages
- Invoicing
- Payment Processing
Both tools
- Contact Management
- Pipeline Management
- Email Sequences
- Email Marketing
- Marketing Automation
- Workflow Automation
Only in Zoho CRM
- Lead Scoring
- AI Writing
- Dashboard & Reporting
- API Access
- SSO / SAML
- Deal Management
- Zapier Integration
Alternatives & More Comparisons
Alternatives to Keap
Alternatives to Zoho CRM
Frequently Asked Questions
- What is the main difference between Keap and Zoho CRM?
- Zoho CRM is the more affordable option with a free tier. Choose Keap if you need it for teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it. Choose Zoho CRM if you need it for teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost.
- Is Keap cheaper than Zoho CRM?
- Zoho CRM is cheaper at From $14/mo vs From $299/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Keap to Zoho CRM?
- Yes — most teams can migrate from Keap to Zoho CRM with a data export/import process. Check whether both tools support CSV or API data export before starting. Zoho CRM offers a free trial, so you can test it before cancelling Keap.
- Does Keap or Zoho CRM offer a free trial?
- Both Keap (14 days) and Zoho CRM (15 days) offer free trials. Try both before committing.