Klaviyo vs Omnisend2026
Klaviyo
Email Marketing
The e-commerce email and SMS marketing platform used by 150,000+ Shopify and DTC brands.
Omnisend
Email Marketing
Email and SMS marketing automation platform built specifically for e-commerce brands.
Our Verdict
Omnisend is the more affordable option with a free tier.
Choose Klaviyo if…
teams at the small to mid-sized businesses stage
Choose Omnisend if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Klaviyo | Omnisend |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $16/mo |
| Free tier | ||
| Free trial | ||
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 13 | 9 |
| Company | ||
| Founded | 2012 | 2014 |
| Verified listing | ||
Pricing
Klaviyo
FreemiumOmnisend
FreemiumKlaviyo
$20/moOmnisend
$16/moKlaviyo
Omnisend
Klaviyo
Omnisend
Ratings & Reviews
Klaviyo
No reviews yetOmnisend
No reviews yetFeatures & Capabilities
Klaviyo
small to mid-sized businessesOmnisend
small to mid-sized businessesKlaviyo
13Omnisend
9Company
Klaviyo
2012Omnisend
2014Klaviyo
Omnisend
Key Differences
Klaviyo
$20/mo
Omnisend
✓$16/mo
Klaviyo
13 tracked features✓
Omnisend
9 tracked features
Klaviyo is best for…
Strengths
- Best e-commerce data integration of any email platform
- Pre-built revenue-generating flows
- Predictive analytics for LTV and churn
- Email and SMS in one platform
Omnisend is best for…
Strengths
- Built for e-commerce
- Pre-built automation workflows
- SMS plus email plus push in one platform
- Native Shopify integration
Pricing Comparison
Klaviyo
From $20/mo
Free for up to 250 contacts. Email from $20/month for 500 contacts.
Omnisend
From $16/mo
Free for up to 250 contacts. Standard from $16/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Klaviyo
- A/B Testing
- Drip Campaigns
- Send Time Optimisation
- Dashboard & Reporting
Both tools
- Email Marketing
- SMS Marketing
- Push Notifications
- Marketing Automation
- Email Templates
- Abandoned Cart Recovery
- List Segmentation
- Transactional Email
Frequently Asked Questions
- What is the main difference between Klaviyo and Omnisend?
- Omnisend is the more affordable option with a free tier. Choose Klaviyo if you need it for teams at the small to mid-sized businesses stage. Choose Omnisend if you need it for teams at the small to mid-sized businesses stage.
- Is Klaviyo cheaper than Omnisend?
- Omnisend is cheaper at From $16/mo vs From $20/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Klaviyo to Omnisend?
- Yes — most teams can migrate from Klaviyo to Omnisend with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.