Freshsales vs Keap2026
Freshsales
CRM
AI-powered CRM by Freshworks with built-in phone, email, and chat for sales teams.
Keap
CRM
CRM and marketing automation platform for small businesses — formerly Infusionsoft.
Our Verdict
Freshsales has the pricing advantage with a free tier.
Choose Freshsales if…
teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost
Choose Keap if…
teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Freshsales | Keap |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Starting price | $15/mo | $299/mo |
| Free tier | ||
| Free trial | 21 days | 14 days |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 10 | 9 |
| Company | ||
| Founded | 2016 | 2001 |
| Verified listing | ||
Pricing
Freshsales
FreemiumKeap
SubscriptionFreshsales
$15/moKeap
$299/moFreshsales
Keap
Freshsales
21 daysKeap
14 daysRatings & Reviews
Freshsales
No reviews yetKeap
No reviews yetFeatures & Capabilities
Freshsales
small to mid-sized businessesKeap
small to mid-sized businessesFreshsales
10Keap
9Company
Freshsales
2016Keap
2001Freshsales
Keap
Key Differences
Freshsales
Freemium✓
Keap
Subscription
Freshsales
$15/mo✓
Keap
$299/mo
Freshsales is best for…
Strengths
- Free plan with unlimited users
- Built-in phone email and chat
- Freddy AI lead scoring
- Integrates with full Freshworks suite
Keap is best for…
Strengths
- Powerful marketing automation for service businesses
- CRM email invoicing and payments in one
- Long-standing platform with large community
- Good for complex nurture sequences
Pricing Comparison
Freshsales
From $15/mo
Free plan available. Growth from $15/user/month billed annually.
Keap
From $299/mo
Pro plan from $299/month for 2 users and 1,500 contacts.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Freshsales
- Lead Scoring
- Deal Management
- VoIP Calling
- AI Writing
- Dashboard & Reporting
- API Access
Both tools
- Contact Management
- Pipeline Management
- Email Sequences
- Workflow Automation
Only in Keap
- Email Marketing
- Marketing Automation
- Landing Pages
- Invoicing
- Payment Processing
Alternatives & More Comparisons
Alternatives to Freshsales
Alternatives to Keap
Frequently Asked Questions
- What is the main difference between Freshsales and Keap?
- Freshsales has the pricing advantage with a free tier. Choose Freshsales if you need it for teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost. Choose Keap if you need it for teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it.
- Is Freshsales cheaper than Keap?
- Freshsales is cheaper at From $15/mo vs From $299/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Freshsales to Keap?
- Yes — most teams can migrate from Freshsales to Keap with a data export/import process. Check whether both tools support CSV or API data export before starting. Keap offers a free trial, so you can test it before cancelling Freshsales.
- Does Freshsales or Keap offer a free trial?
- Both Freshsales (21 days) and Keap (14 days) offer free trials. Try both before committing.
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