Keap vs Pipedrive2026
Keap
CRM
CRM and marketing automation platform for small businesses — formerly Infusionsoft.
Pipedrive
CRM
A sales-focused CRM built to help small and mid-size teams close more deals with less admin.
Our Verdict
Pipedrive is the more affordable option.
Choose Keap if…
teams at the small to mid-sized businesses stage
Choose Pipedrive if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Keap | Pipedrive |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Starting price | $299/mo | $14/mo |
| Free tier | ||
| Free trial | 14 days | 14 days |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 9 | 10 |
| Company | ||
| Founded | 2001 | 2010 |
| Verified listing | ||
Pricing
Keap
SubscriptionPipedrive
SubscriptionKeap
$299/moPipedrive
$14/moKeap
Pipedrive
Keap
14 daysPipedrive
14 daysRatings & Reviews
Keap
No reviews yetPipedrive
No reviews yetFeatures & Capabilities
Keap
small to mid-sized businessesPipedrive
small to mid-sized businessesKeap
9Pipedrive
10Company
Keap
2001Pipedrive
2010Keap
Pipedrive
Key Differences
Keap
$299/mo
Pipedrive
✓$14/mo
Keap is best for…
Strengths
- Powerful marketing automation for service businesses
- CRM email invoicing and payments in one
- Long-standing platform with large community
- Good for complex nurture sequences
Pipedrive is best for…
Strengths
- Intuitive pipeline interface
- Strong automation on all plans
- Built-in email and calling
- Great mobile app
Pricing Comparison
Keap
From $299/mo
Pro plan from $299/month for 2 users and 1,500 contacts.
Pipedrive
From $14/mo
Essential plan from $14/seat/month billed annually.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Keap
- Marketing Automation
- Landing Pages
- Invoicing
- Payment Processing
Both tools
- Contact Management
- Pipeline Management
- Email Sequences
- Workflow Automation
- Email Marketing
Only in Pipedrive
- Deal Management
- Sales Forecasting
- Call Recording
- API Access
- Zapier Integration
Alternatives & More Comparisons
Alternatives to Keap
Alternatives to Pipedrive
Frequently Asked Questions
- What is the main difference between Keap and Pipedrive?
- Pipedrive is the more affordable option. Choose Keap if you need it for teams at the small to mid-sized businesses stage. Choose Pipedrive if you need it for teams at the small to mid-sized businesses stage.
- Is Keap cheaper than Pipedrive?
- Pipedrive is cheaper at From $14/mo vs From $299/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Keap to Pipedrive?
- Yes — most teams can migrate from Keap to Pipedrive with a data export/import process. Check whether both tools support CSV or API data export before starting. Pipedrive offers a free trial, so you can test it before cancelling Keap.
- Does Keap or Pipedrive offer a free trial?
- Both Keap (14 days) and Pipedrive (14 days) offer free trials. Try both before committing.
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