ActiveCampaign vs HubSpot CRM2026
ActiveCampaign
Email Marketing
Advanced email marketing and CRM automation platform for businesses serious about customer experience.
HubSpot CRM
CRM
The all-in-one CRM platform for marketing, sales, and customer service teams of every size.
Our Verdict
HubSpot CRM is the more affordable option with a free tier.
Choose ActiveCampaign if…
teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it
Choose HubSpot CRM if…
budget-conscious buyers who want to start for free or at lower cost
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | ActiveCampaign | HubSpot CRM |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Starting price | $15/mo | $15/mo |
| Free tier | ||
| Free trial | 14 days | 14 days |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | teams of all sizes |
| Tracked features | 15 | 19 |
| Company | ||
| Founded | 2003 | 2006 |
| Verified listing | ||
Pricing
ActiveCampaign
SubscriptionHubSpot CRM
FreemiumActiveCampaign
$15/moHubSpot CRM
$15/moActiveCampaign
HubSpot CRM
ActiveCampaign
14 daysHubSpot CRM
14 daysRatings & Reviews
ActiveCampaign
No reviews yetHubSpot CRM
No reviews yetFeatures & Capabilities
ActiveCampaign
small to mid-sized businessesHubSpot CRM
teams of all sizesActiveCampaign
15HubSpot CRM
19Company
ActiveCampaign
2003HubSpot CRM
2006ActiveCampaign
HubSpot CRM
Key Differences
ActiveCampaign
Subscription
HubSpot CRM
✓Freemium
ActiveCampaign
15 tracked features
HubSpot CRM
✓19 tracked features
ActiveCampaign is best for…
Strengths
- Most powerful automation in its price class
- Built-in CRM included
- Predictive sending and content
- Excellent segmentation
HubSpot CRM is best for…
Strengths
- Free CRM with unlimited contacts
- Excellent email marketing and automation
- Huge integration ecosystem
- Strong reporting and dashboards
Pricing Comparison
ActiveCampaign
From $15/mo
Starter plan from $15/month for 1,000 contacts.
HubSpot CRM
From $15/mo
Free CRM forever. Paid hubs from $15/seat/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in ActiveCampaign
- SMS Marketing
- Send Time Optimisation
- Transactional Email
Both tools
- Contact Management
- Pipeline Management
- Lead Scoring
- Email Sequences
- Email Marketing
- Marketing Automation
- Landing Pages
- Email Templates
Only in HubSpot CRM
- Live Chat
- Ticketing System
- Knowledge Base
- Workflow Automation
- Dashboard & Reporting
- SSO / SAML
- Deal Management
Frequently Asked Questions
- What is the main difference between ActiveCampaign and HubSpot CRM?
- HubSpot CRM is the more affordable option with a free tier. Choose ActiveCampaign if you need it for teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it. Choose HubSpot CRM if you need it for budget-conscious buyers who want to start for free or at lower cost.
- Is ActiveCampaign cheaper than HubSpot CRM?
- ActiveCampaign is cheaper at From $15/mo vs From $15/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from ActiveCampaign to HubSpot CRM?
- Yes — most teams can migrate from ActiveCampaign to HubSpot CRM with a data export/import process. Check whether both tools support CSV or API data export before starting. HubSpot CRM offers a free trial, so you can test it before cancelling ActiveCampaign.
- Does ActiveCampaign or HubSpot CRM offer a free trial?
- Both ActiveCampaign (14 days) and HubSpot CRM (14 days) offer free trials. Try both before committing.